The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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AI Marketing Startups to Watch: The Next Wave of Innovation
Your ideal AI marketing tool could be a unique startup you’ve yet to discover. Are any of these 6 options the missing piece to your marketing puzzle?
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Guess Who: How to create winning B2B buyer personas
Remember that game Guess Who? You had to narrow down a field of people to find the one your opponent had chosen. Is this person wearing glasses? Do they have brown hair? Are they wearing a hat? These quick-fire ques
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Online Reputation Marketing: How Does it Work and Who Needs It
Online reputation marketing helps marketers keep up with their brand image and address concerns in a timely manner. Follow these tips for success.
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December AI in Marketing Roundup & Rundown: AI Agent Woes, Mandatory AI Disclaimers in NY, Gemini Flash 3 Rollout & More
A half-million dollar job opening at OpenAI, a new NY bill mandating AI disclaimers, progress on the AI and science frontier, and more on this month’s round-up!
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The Editorial 201: Essential Writing Conventions for 2026
Master essential writing conventions for 2026. Learn how to avoid common errors, write with clarity and deliver stronger, cleaner copy every time.
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A Buyer’s Guide to SEO AI Writing Tools: Must-Have Capabilities for More Efficient Workflows (Infographic)
SEO AI writing tools do more than generate text — they ensure SEO best practices to help your content rank better. Can’t decide? Look for these key features.
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Breaking Into Copywriting: What It Is, How It Works and Where To Start
Learn how copywriting works, the skills you need, where to start and how to launch a professional career, plus insights from our very own Brafton experts.
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AI Sales Enablement: Benefits, Risks and Implementation Guide
AI has many practical applications today — but is sales enablement one of them? Here are some top considerations, challenges and tips for using AI in sales enablement.
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