The Brafton Blog

Okay, you’ve found this blog post, so we’ve done our job. This right here is content marketing. Chances are, you already know it can drive organic traffic or help you generate leads at a lower cost than other advertising models. The question is, how?  Well, you’re in luck. In a digital marketing agency like Brafton,… Read more »

Content marketing isn’t a niche idea or a hidden secret. Your competitors are doing it and, chances are, so are you. This raises an interesting challenge: If everyone has content, how can you make sure yours stands out? Allow me to start my answer by stating that I love the written word — if I… Read more »

I’ve been writing for as long as I could hold a pen and telling stories even longer. For me, artificial intelligence (AI) was like the radioactive spider that bit Peter Parker: It gave me the superpower of automated content creation.  The thing about superpowers — at least for me and Spider-Man — is that they’re… Read more »

On March 5, 2024, Google released two updates, one involving changes to multiple core systems and the other redefining the identification of helpful content. This includes a refreshed look at spam policies — a list that’s already expansive. Google says the core update is more complex than others, tweaking multiple systems — particularly those that… Read more »

Stop me if this sounds familiar: You’ve been struck by the perfect idea for a new piece of content and started to put your (metaphorical) pen to paper. With a few hours of writing under your belt, you step back to see what you’ve written. As you begin proofing the next great content marketing thinkpiece,… Read more »

While charities are committed to supporting people or specific causes, simply relying on noble intentions isn’t enough in today’s digital era. You need strategic storytelling to amplify your mission and ignite change — and that’s where content marketing steps in. At Brafton, we know that teams dedicated to helping others need support themselves. We’re here… Read more »

In pretty much every science fiction media ever, there’s some sort of AI voice assistant that acts as a supporting character, antagonist or vehicle for exposition. As far as tropes go, it’s right up there with robot butlers — and while we’re still doing our own butlering (tragically), voice assistants have become an everyday reality…. Read more »

Fluffy phrases are the empty calories of content creation. They might bulk up your word count, but they starve your message of meaning.  A dollop of fluff might be a minor distraction to readers — but too much can quickly tip the scales. Verbosity can make your copy unreadable, untrustworthy and even spammy. What Makes… Read more »