Who Isn’t Using AI in Marketing Yet? (And Why Not?)
Just how many marketers are already using artificial intelligence? And why are others hesitant or resistant to try AI? Find out!
Brafton Research Lab
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Marketing in the Age of AI: Who’s Leading the Charge?
Learn about who uses AI in marketing and how they utilize tools for better outcomes.
AI Policies? Here’s What Companies Are (and Aren’t) Doing in 2026
Explore what marketers are (and aren’t) doing to govern AI usage within their organizations, why it matters and how to build a comprehensive AI policy.
The 4 Biggest Challenges in AI Content Creation (+ How To Solve Them)
There are a lot of great aspects of AI that help marketers create content that’s both creative and compelling. However, like any good thing, there are also some downsides. We wanted to know what marketers struggle with most when using AI tools to boost the content creation process. According to our survey of 127 professionals,… Read more »
Marketers’ Outlook on AI: From Optimism to Skepticism
Dive into marketers’ split views on AI: optimism, caution and why human-AI collaboration can’t be ignored. Discover these data-backed insights.
What Makes Google’s AI Overviews Tick? Here’s What Our Experts Discovered
Google’s AI Overviews appear more frequently in position zero SERPs. Brafton SEO experts analyzed how AIOs choose linked content.
AI in Marketing: What Marketers Really Think
We surveyed marketers to learn more about how their organizations are adopting and using AI for routine tasks. Here’s what we found out — hot takes included!
Considering ‘Experience’ in a Post-E-A-T World (Updated Study for E-E-A-T) [Infographic]
In Sept. 2022, I published my year-long study on E-A-T, wherein I evaluated 647 SERPs, took notes, and drew conclusions about how organizations could establish E-A-T. Three months later, Google added a second E. In this article, I will revisit my study, and draw connections between what I learned then, and what Google is saying now about demonstrating “experience” in the context of web content.
The Results Are In: Most Marketers Prefer Remote Work — But It’s Not Perfect
How do marketers feel about remote work? Our surveys uncover some fascinating data about flexibility and provide a few tips along the way.
61% of B2B Marketers Are Using TikTok: Survey Results (Infographic)
We asked 100 B2B marketers about their TikTok use (or lack thereof) to discover if it’s the right move for advertising professionals. Here’s what they said.