Beginner’s Guide to Developing a Marketing Program (Infographic)
Your marketing program is only as strong as your people are knowledgeable.
Content Marketing
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Are You Guilty of Unethical Marketing?
It’s time to talk about unethical marketing behavior, why you should avoid these devious practices like the plague and the perks of being an ethical marketer.
The 7 Functions of Marketing: A Field Guide (Infographic)
Brush up on the 7 main functions of marketing to better understand how your efforts impact just about everything your business does.
Branding vs Marketing: Important Differences to Know
Learn more about the big differences between branding and marketing and how a master marketer can use both to their advantage.
What Does a Content Marketing Consultant Do & How Do I Hire the Right One? (Infographic)
A content marketing consultant is well versed in the industry and understands what it takes to stand out from the competition and generate leads using everything from white papers to infographics.
What Do Marketing Agencies Do, Anyway?
From content writing to video production, here’s your go-to guide for understanding exactly what marketing agencies do.
5 Trends Shaping the Future of Digital Marketing
What does the future of digital marketing look like? Our guide explores the top trends that are reshaping digital marketing as we know it.
How To Achieve Top of Mind Awareness (TOMA) With Content Marketing (Infographic)
Ever hear of TOMA before? Read this blog to learn more about top-of-mind awareness and capitalizing on it with content marketing efforts.
It’s Not About the Importance of Marketing – It’s About the Importance of the Right Marketing
Yes, marketing is important. But the right kind of marketing is even more important. Read on to learn why.
Digital Presence: What It Is and How To Expand Yours (Infographic)
A strong digital presence makes your brand visible, accessible and engaging. Learn more about how to build your company’s digital presence.