Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Demand generation marketing encompasses everything you do to raise brand awareness and spark interest in your products and services. Through effective demand gen, you keep the marketing and sales pipeline filled.
Brand perception is how customers see and evaluate you. While it is consumer-driven, content marketing plays an important role in reinforcing it.
Marketing and sales alignment is always beneficial for a company, but not always easy. Start collaborating with your sales team effectively by asking these key questions.
Marketing technologists curate the technology vision of marketing departments, guiding other marketers in the selection, use and support of tools like marketing automation platforms.
Take advantage of these surefire B2B lead generation strategies to fill your sales funnel with more qualified leads than ever.
Media asset management is the process of using software to control multimedia files, including images, videos and interactive assets.
Smarketing is a terrible word that describes a really great thing: sales and marketing alignment.
MQLs are the reason we do this thing called marketing. Here’s how to find them.
At a high level, every successful marketing plan has five core components. Read on to find out what they are, and the importance of each.
Sales funnel, Flywheel, hourglass – which is right for your business? Find out here.