How to communicate with your clients right now
Every single client communication for the next few weeks – maybe months – is with a person enduring a pandemic first, and a customer, second.
Content Marketing
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Ingenious ways businesses are responding to this pandemic
From ice cream delivery to light-hearted web content for WFH-weary workers, these responses to COVID-19 are nothing short of ingenious.
Tips for rerouting your trade show spend during the quarantine
Whatever you do now in place of live events, it has to be digital.
Weekly Roundup: A handful of businesses and a whole lotta health care supplies
Sherwin-Williams, McDonalds and too many hotels to count are helping health care workers so they can help everyone else.
How technology and digital content connect us in our new remote-first reality
Just because we’re physically separated for the sake of public health doesn’t mean that we can’t join together and unite using digital channels.
Social during a public health pandemic: Some tips, guidance and words of wisdom
There are numerous mistakes brands could potentially make with their social presence during this time.
Weekly Roundup: 3 companies lending a helping hand right now
Mattel, KFC and Jo-Ann Fabrics and Crafts are leaning on their strengths to help the people who need it most right now.
Why businesses should use digital marketing during difficult times
During times of crisis, it’s more important than ever for businesses to reach out to customers and maintain a strong digital presence.
6 marketing missteps to avoid during a crisis
How your organization acts now and in the coming weeks will shape the way your customers think and feel about your brand.
How to identify and cater to the new content needs of your audience
This global pandemic has changed the priorities of people all over the world. Here’s how to find the content your audience needs, and how to provide it to them.