Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Web marketing success depends on your ability to funnel initial prospect interest into sales opportunities, and content can help you engage readers and promote thought leadership.
An ecommerce company worked with Brafton to build a demand generation content marketing strategy that generated significant revenue.
Simonne talks about her experiences as a database marketer at Brafton.
Web marketing success starts when you get on your customers’ radar through SEO and brand awareness. Here’s how to use content for these goals.
Find out how one of Brafton’s clients increased its organic search traffic nearly 200 percent with a content distribution strategy.
A good content marketing strategy is more than a calendar mapping out your publication dates. It’s an entire strategy built on goals, production plans and analysis.
You can generate engagement and show your company is hip to what’s hot by seasoning your content with pop culture GIFs. But another approach is to turn YOUR branded materials into GIFs to really make your company part of the action.
Here’s a list of four tell-tale signs that will help you decide if it’s time to consider alternatives to your current content marketing efforts.
Most companies produce some content for social media, but they may not be sharing the RIGHT kind to drive results.
Content marketing generates impressive results for companies when they build strong strategies. Here is how one of our clients increased conversions 17 percent in a quarter.