Brafton’s back from AdTech New York – armed with new marketing insights and lots of great connections.
I’m no stranger to the AdTech scene – this was my sixth year in attendance on behalf of Brafton. I’m no stranger to the AdTech scene – this was my sixth year in attendance on behalf of Brafton. When I think back to the first time I attended this conference, content marketing was in its infancy and attendees weren’t always positive how it would fit with their strategies. Fast forward to this year and it seems pretty much everyone I spoke with had sophisticated plans for how they were hoping to use content in 2016.
Here are some of my favorite marketing tips from the conference, captured on Twitter. Let us know which sessions you enjoyed at AdTech in the comments below.
Don't wait & see what's working for other brands before trying it for yours. It may be over or dated when u finally try. Jump in! #adtechNY
— Caroline Bovalino (@sweetcurrline) November 4, 2015
"Audience matters, data matters, but great creative is what really resonates." Doug Fleming of @hulu #adtechNY
— OgilvyOne Worldwide (@OgilvyOne) November 4, 2015
Social influencer tip – Respect the creatives & give them a canvas to work on, virtual reality is the latest canvas – @afdhelaziz #adtechNY
— ad:tech (@adtech) November 4, 2015
Consumer insight: 91% of people turn to their phones for ideas in the middle of a task #adtechNY
— MediaVillage (@MediaVillageCom) November 4, 2015
"Brands need to think not about what the content says about them but what it says about the user who shares it" #adtechNY
— Gavin Sheppard (@GavinJSheppard) November 4, 2015
Less content and more relevant is where it's going to need to be. I don't want to see 1000 reviews. -Salima Popatia, Estée Lauder #adtechny
— Dorian Benkoil (@dbenk) November 4, 2015
Speaking millennial & gen z language is a slippery slope for brands. Be in on the joke, not THE joke. #onfleek #bae #adtechNY
— Caroline Bovalino (@sweetcurrline) November 4, 2015
"If you don't have great data, you can't be effective with the content you create." @rbradmatthews #adtechNY
— 4C (@4Cinsights) November 4, 2015
.@NissanUSA and @criticalmass #adtechNY "we connected people+brand by creating a feeling that inspires action vs imperative for transaction"
— Critical Mass (@criticalmass) November 4, 2015
Brands should stop thinking as individuals. It's not all about likes, comments & shares! #adtechNY
— adsiclick (@adsiclick) November 5, 2015
“A 6 second video can take 6 HOURS to make. Respect the craft.” – @rydoon on common misconceptions brands have about influencers #adtechNY
— Crowdtap | Business (@Crowdtap) November 4, 2015
May not always be the new social platform that's the next big thing. Consider diffrnt, innovative ways to use existing platforms. #adtechNY
— Caroline Bovalino (@sweetcurrline) November 4, 2015
"Social should not just be an activation plan but business intelligence fuel"- @LanceNeuhauser @4Cinsights #adtechny
— MediaVillage (@MediaVillageCom) November 4, 2015
"it's about educating individuals, especially the younger demographic…give them other options" to get content legitimately @AMC_TV @adtech
— The Economist Group (@Leanback_blog) November 5, 2015
