Video production at a marketing company is a balancing act: It means adapting to the needs of a corporate audience while simultaneously keeping your creative juices flowing. It’s as nuanced and scientific as finding the perfect gif.
On the video team, everyone knows that a compelling marketing video effectively tells a story. So when asked how they do it, they shared their experiences through the greatest story telling medium of our time.
Here’s a glimpse into our video marketing team:
When brainstorming ideas:
When finally booking a shoot that isn’t in a corporate office building:
…And when it gets cancelled:
When packing up equipment for an on-location shoot:
…And having to cart it through the airport:
When somebody in baggage claim inevitably says, “What’s in the trunk? A body?”
When setting up an interview with yourself as a stand in:
Sifting through interview footage:
Getting new software and plugins:
Seamlessly cutting in stock footage:
When updates cause more problems than they fix:
Adding subtle visual flair:
When color grading:
When rendering:
When the strategy is successful:
Want to join our video team? We’re hiring! Check out Brafton’s career opportunities.
