How Director of Digital Marketing Strategy Jeff Baker went from mosquito hunter to lead generator
Jeff Baker’s extensive experience in content marketing has made him an invaluable asset to Brafton, and the strong leader its strategy needs.
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Jeff Baker’s extensive experience in content marketing has made him an invaluable asset to Brafton, and the strong leader its strategy needs.
If you love singing to your cat, watching horror films and researching Norse mythology, you might be award-winning and world-renowned English novelist Neil Gaiman. Or, you might be Brafton Lead Animator Evelin Serritos. Lucky for us, Odin and Thor don’t take up all of Evelin’s time – she also comes to work ready to bring… Read more »
These days, almost anyone can be a writer. All it takes is a WordPress account and a pulse. But if you want to write for enterprise and mid-market clients at Brafton, you need impeccable grammar, creativity, the ability to synthesize complex information, plus organizational skills that rival Martha Stewart’s. Equally critical to success is a… Read more »
The beautiful thing about content marketing is that all departments come together to work on a client strategy. This is one of the things Project Manager Chris Helms likes most about his current role. He describes himself as a “natural connector,” and collaborating with people across all departments to deliver on a strategy is very… Read more »
From blog posts to eBooks to infographics, Courtney Meyer is the mastermind behind Brafton’s visual marketing.
In Boston, the month of April brings joy to the entire city. We’ve definitely got baseball and often times we have playoff hockey and playoff basketball. It’s often the time of year that it finally gets warmer and us Bostonians get to break out into the outside world after our harsh, cold winters. April also… Read more »
What does a web developer do? Director of Technical Services Deryk King gives us the dish, and a whole lot more.
Joe D’Angelo explains how he became Brafton’s very own sales and strategy guru.
Alex Dorian’s writing skills have taken him halfway across the world and given him valuable insight into content marketing.
Cassidy Wilson breaks down Brafton’s Jedi master(y) of social media marketing.