6 awesome LinkedIn content strategy examples (and why they work)
LinkedIn is home to 40 million B2B decision-makers and 61 million senior-level influencers, making it the perfect vessel for communicating with industry professionals in your space.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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50 awesome content marketing best practices
Well-informed content marketing decisions generate better outcomes.
The mostly serious guide to 21 marketing buzzwords in 2018
Be strategic in how you leverage your smart BOFU content – it’s not every day you can grab some low-hanging fruit to show some quick ROI wins.Some buzzwords are great. They have real-world meaning, even if they are overused. But others are just rhetoric, attached to nothing tangible. Digital marketing has not escaped the buzzword… Read more »
30 kickass marketing collateral ideas for your content marketing playbook
You can never have too much collateral. That’s because the only way to match the intent of prospects in the sales funnel is with content that will wow them.
99 benefits of content marketing (and you need each one)
Content marketers have to fight for their budgets every day of their lives. But wouldn’t it be handy if you had a quick guide that perfectly illustrates your argument as to why content marketing is a valuable investment that is here to stay?
Your 7-step guide to a successful B2B social media campaign
Here, we’ve broken down the social media campaign process into seven easy-to-follow steps.
Answering that burning question: What is the best CMS?
What’s the best CMS out there for content marketers? Let’s consider the top candidates.
8 types of infographics you should be using in your content marketing
Humans process information visually, so why not communicate with prospects through imagery?
How Brafton’s multiasset content strategy delivered 5 years of results for Jagged Peak
Higher engagement, more traffic, better workflows: It’s been all that and more since Jagged Peak and Brafton partnered in 2013.
How Brafton helped TAB Bank successfully reinvest in content marketing
Delivering eBooks, white papers, case studies and infographics that surpassed expectations laid the groundwork for reinvestment in content marketing and superior prospecting.