Transformation, partnership, clarity; that’s what Transparity stands for — from a branding perspective, sure, but a philosophical one first. Working with clients to enable business transformation, Transparity delivers tailored IT solutions fit for our increasingly digital age.
“I recommend using Brafton’s project management platform; it’s good and saves you from writing emails. You can view everything there, including the project’s catalog, team, dates and progress.”
Leah Monterroso
App Innovation & Azure Marketing Partner at Transparity
THE CHALLENGE
A Need for Conversion-Driven Copywriting
Leah Monterroso, App Innovation & Azure Marketing Partner at Transparity, needed copywriting services and specifically, assets she could use to nurture ongoing campaigns and encourage soft conversions on Transparity’s website.
THE SOLUTION
Project management support
eBooks
White papers
Blog posts
To manage everything Brafton and Transparity would come to create together, Leah made use of the Brafton Platform to keep organized.
“Brafton delivers the work on time and within budget. We use their custom platform to track the project’s progress,” she said. “I recommend using their project management platform; it’s good and saves you from writing emails. You can view everything there, including the project’s catalog, team, dates and progress.”
Once set up, keeping track of multiple deliverables at once was easy, and we could get to work. With the partnership underway, Brafton created blogs, white papers and eBooks, and even provided some email copy for Transparity to help them achieve their conversion goals.
THE OUTCOME
One campaign, one white paper, 4,000+ downloads.
1
white paper.
1
email campaign.
4K+
downloads.
Thanks to Brafton’s very own Natalie Gruner, Director of Project Management, and a dedicated team of writers and designers, Brafton wasted no time creating and delivering content that converts.
Among the many assets Brafton created, one white paper hit an exceptional stride with users to make magic happen for Transparity.
That one asset, embedded in one email campaign, received more than 4,000 downloads — a very high result compared to the typical, according to Leah, providing a healthy boost to Transparity’s soft conversion goals.
“Natalie is a great project manager,” Leah said. “We’ve had multiple projects going on at once with different members of Brafton’s team and our team. Natalie keeps things going and ensures the deliverables are on time.”
Brafton and Transparity’s partnership is ongoing. Our team will continue to deliver content that resonates with Transparity’s audience to drive meaningful engagement and conversion across multiple channels.
More Case Studies
Creating Content That Converts for Transparity
How We Improved EOS GmbH’s PPC Performance
How We Improved EOS´s PPC Performance
