CASE STUDY

How We Improved EOS’s PPC Performance

At Brafton, we provided targeted PPC enhancements that drove tangible results for EOS GmbH, elevating their visibility and engagement across paid channels.

EOS is a leading provider of industrial 3D printing solutions and additive manufacturing technologies. Their innovative products and services cater to industries such as aerospace, automotive and medical, offering high-quality, customizable solutions for complex manufacturing challenges. Known for their advanced materials and precision, EOS enables businesses to revolutionize their production processes, making them more efficient and scalable.

With their groundbreaking products in place, EOS GmbH aimed to expand its reach and engage new customers. So, they needed a plan of action.

That’s why they reached out to Brafton to lead PPC strategy and implementation – and we were ready to deliver the PPC support they needed to make that happen.

THE CHALLENGE

Improving PPC Performance

EOS faced challenges in optimizing the performance of their store subdomain’s PPC campaigns. While their core marketing channels performed strongly, the store’s paid visibility and conversion metrics needed a boost. Their PPC campaigns were not fully capturing their target audience’s attention, impacting overall conversion rates and ROI.

The lack of precision in ad targeting, keyword strategy, and creative execution directly impacted their ability to drive meaningful traffic, resulting in stagnant conversion rates and diminishing ROI. To unlock the full potential of paid search, EOS GmbH needed a strategic overhaul tailored to its unique business goals.

THE SOLUTION

PPC

Competitor Gap Analysis

Brafton tackled EOS’s PPC challenges head-on with a tailored approach to maximize their store subdomain’s performance. After conducting a comprehensive PPC audit, we uncovered untapped opportunities in ad targeting, keyword strategies and ad placements.

From there, we crafted compelling, audience-focused ad copy to better capture attention and drive engagement. By refining targeting parameters and implementing precision-driven keyword bidding strategies, we ensured the campaigns reached the right audience at the right time. These data-backed solutions not only elevated the visibility of the store’s PPC campaigns but also significantly improved clickthrough rates and ROI.

THE OUTCOME

Standout Results of Our Dynamic Search Campaign

58,937

impressions.

6.57%

average click-through rate (CTR).

Our PPC ads generated a 75.1% increase in clicks (total of 6,920) from 118,434 impressions, with our Dynamic Search campaign delivering standout results (58,937 impressions, 6.57% CTR).

The results of our work? Significant paid growth, measurable traffic value and campaign ROI.

PPC delivers real, measurable results — especially when Brafton’s expertise is behind it.

Ready to elevate your business? Let’s turn your vision into a winning campaign today!