Content Creation Services
We create content that converts. Every asset aligns with your commercial goals, speaks directly to your audience and builds a conversation around your brand.
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Tell Your Brand Story
Stories matter. Good ones make a difference.
Great website content informs, entertains and inspires. It builds online presence by cultivating credibility and trust while empathizing with your target audience.
Brafton creates relevant content that starts conversations with prospects. We nurture those discussions into relationships and, eventually, sales, by sharing great stories about your business told through the right type of content, delivered at the right time on the right channels.
We launch brands through innovative marketing, from conception to creation to conversion. With analytics tracking and campaign measurement, we combine the creative power of in-house writers, designers and videographers with the search data of your highest-value prospects.
The results are greater search presence, stronger brand awareness and proven ROI.
COPYWRITING SERVICES
We employ creative storytellers from the U.S. who are trained to use digital tools to create optimized content. Strong copywriting attracts more clicks and more conversations. It’s likely one of the first entry points into your sales funnel.
Need help with website content creation for landing pages, banner ads, campaign materials, internal assets, lead generation emails and other sales-enablement collateral?
Graphic Design Services
Humans are visual creatures. Getting custom illustrations, branded infographics and creative UX designs in front of a large audience propels your brand ahead of competitors still relying on stock imagery.
In addition to personalized branding work, we create professionally designed eBooks, white papers, case studies, sales sheets, executive reports and more. From infographic design to web page layout, we’ve got the vision, and we’ve got the visuals to bring it to life.
Video Marketing Services
Video is the future. Across all channels, all site visitors and all formats, video is an investment you can’t afford to cut. It’s a fundamental component of every content strategy, and a core competency of Brafton’s content creation services.
Customer testimonials, on-location shoots, corporate promos, in-studio productions, live event coverage and multipurpose animations are just a few of the ways we drive higher video marketing engagement.
Our in-house team of videographers, animators and studio specialists are visionaries in their fields.
Blog Writing Services
Brafton’s content creation process is simple but powerful: Write for your target audience, optimize for search. Our content writers steep themselves in your industry and collaborate with subject-matter experts to showcase original thought leadership. Inbound marketing is about starting conversations with the right people, at the right time.
Armed with real-time data from leading content marketing tools, such as Google Analytics, BuzzSumo, SEMrush, Moz and MarketMuse, we blog with intent. No fluff, no filler. Just engaging content with real SEO value.
We understand your audience, the content they want to read and the problems they hope you can solve. Leveraging SEO expertise across a number of industry-specific writing teams, our content writing services put quality at the forefront of your content strategy.
White Paper Marketing Services
Long-form, data-rich assets like white papers are great resources for high-intent readers. We conduct industry interviews, compile timely research and craft brand-infused, quality content and formatting to establish your business as a thought leader in your space.
White papers are a key tool for lead generation, and our proprietary Arch software allows you to embed your downloadable assets into other content and distribution strategies so you capture as many leads as possible.
eBook Marketing Services
Combining engaging content writing with eye-catching graphic design, Brafton eBooks are an ideal asset for capturing and holding on to audience attention, allowing you to present and detail even the most complicated topics in a simple, easy-to-follow format.
As with white papers, this form of content marketing also provides ample opportunity to generate leads through downloads, complete with dedicated landing pages and custom CTAs.
Our End-to-End
Content Creation Process
We’ve fine-tuned our content creation process over years of working with clients across all industries to deliver the best results possible. Here’s how it works:
1. UNDERSTANDING YOUR BRAND
At the very start of the creation process, our content creators take the time to learn anything and everything about your brand. Through conversations with key stakeholders across your organization, we develop an intimate understanding of important brand elements like your mission and values, as well as the more detailed characteristics such as style, tone of voice and color palettes.
Armed with this information, our content creators know exactly how to position your content so that it isn’t only accurate and thought-provoking, but also has the look and feel of coming directly from you.
2. DEVELOPING CONTENT
Next, we go to work turning ideas into something tangible. Our writers conduct deep industry research using highly reputable government, news and industry sources to create a valuable piece of original content your customers will love.
We also conduct extensive interviews with subject matter experts (SMEs) to dig deeper into a specific topic that will inform a unique piece of content and position your brand as a thought leader in the space.
Our designers, animators and videographers take your written content and couch it in arresting imagery and graphics (always according to your brand guidelines) to really bring your content to life and turn it into something people will actually enjoy consuming.
3. OPTIMIZING YOUR LONG-TERM STRATEGY
We’re not just a one-and-done operation. Our strategists keep a close eye on the performance of each piece of content (as well as your overall campaigns) to ensure they are meeting the goals we identified together at the very beginning.
While this is helpful in identifying what works (so we can replicate successful elements in future campaigns), it also gives us insight into what isn’t working quite as well. That points the way to optimization opportunities to create better, harder-hitting strategies.
Why Use Content Creation Services in the First Place?
We’re committed to taking the headache out of building great marketing strategies for our clients. It’s what we do. Here are the pain points we help resolve:
Powering Your Marketing With Brafton:
What You Can Expect?
We don’t just create content — we drive results. The benefits
of working with Brafton include:
ACCESS TO A DEDICATED TEAM OF CONTENT CREATORS:
It takes time to build a deep understanding of your business and industry. We get that. That’s why we assign a single team of dedicated content creators to work with you throughout our entire engagement to create a sense of seamless consistency between our team and yours.
ESTABLISH THOUGHT
LEADERSHIP:
Our content creators dig deep into the nitty gritty of your business, working with you to identify ideas and stories at the cutting-edge of industry developments. We turn those ideas into crisp, well-researched pieces of content, helping to position your brand as a thought leader and building real authority in the space.
INCREASE BRAND AWARENESS:
Great content helps you stay in touch with your potential customers at every phase of the buyer journey. That means when they’re ready to make a purchasing decision, your brand will be the first one that comes to mind.
BOOST ROI:
Working with our content creators is more cost-efficient than hiring your own in-house team of writers, and the right team will create quality content that is as good (if not better) than what you can create in house. The result? The outcomes you want at a fraction of the financial (and time) cost.
Creating Integrated Content Campaigns
Quality content only gets you so far. You need fully integrated campaigns that include a diverse mix of asset types. Our teams work laterally across departments to create and curate content from start to finish, ensuring it adheres to brand guidelines, provides value to your audience and serves a distinct purpose within the larger strategy.
From search engine optimization to social media marketing, every digital marketing function at Brafton is carefully synchronized to enhance the content creation strategy.
Our marketing team consists of content writers and graphic designers, but also social media managers, digital marketing consultants, technical SEO experts and strategists who oversee and manage the larger content strategy. We focus on being precise, targeted and cohesive — we don’t rely on outsourced freelance networks or makeshift creative teams. We’re here to bring your content to the masses.
How To Maximize
CONTENT CREATION INVESTMENTS
Your marketing goals are our marketing goals. We bring commercial value to your brand with creative services that serve a purpose-driven content marketing strategy. Every asset is tied to a specific dollar amount – we create, track, analyze and report on the results of your content investment. Our content creation services build upon what works and improve upon what doesn’t.
Content marketing is a multibillion industry full of growth opportunities, and we create only what counts, what matters, what converts.
In the UK?
Check out Brafton’s content creation services in the UK »
In Australia?
Check out Brafton’s content creation services in Australia »
In Germany?
See The Results
Creating Content That Converts for Transparity
How We Improved EOS GmbH’s PPC Performance
How We Improved EOS´s PPC Performance
