New Research: How Are Marketers Handling GEO? White Paper [FORM] WHITE PAPER Key Findings GEO White Paper Overview Generative engine optimization (GEO) is a hot and, evidently, sometimes contentious topic in the marketing industry. As AI search experiences have emerged rapidly, marketers, business leaders and search specialists have grappled with uncertainty, organic traffic decline and… Read more »

CASE STUDY Stacking MIT Sloan’s Esteem Through Link Building That Boosted Page Authority Score Across Key URLs MIT Sloan has an edge of its own, but we increased Page Authority across target pages by an average of +3 through targeted link building to boost it even more. Talk to a Brafton Expert: +51 high-quality backlinks… Read more »

Free On-Demand Webinar: Winning Strategies for SEO, GEO & AI Visibility Join Philip Weafer, AVP of SEO, and Adam Barber, Global CCO, as they explore how AI is reshaping search and what marketers need to do to remain visible across Google, ChatGPT, Gemini, Claude and other AI-powered platforms. In One Hour, You’ll Learn How To:… Read more »

How To Conduct Original Research: An Easy-To-Follow Guide for Modern Marketers Turn Proprietary Data Into Brand Authority, Better Content and SEO Results That Last Original research is how modern brands earn trust, attract high-quality links and uncover insights competitors can’t replicate. This practical guide walks you through how to plan, execute and activate original research,… Read more »

We helped a global water treatment enterprise soar on SERPs with a +285% increase in SERP feature positioning YoY.

We built high-quality backlinks for Net at Work to boost Page Authority scores amid disruptive Google algorithm updates.

MIT Sloan has an edge of its own, but we increased Page Authority across target pages by an average of +3 through targeted link building to boost it even more.

We secured 10 high-quality backlinks for FFVA to support an ongoing content strategy and solidify their SEO foundation.

CASE STUDY From Weeds to Leads: SEO and GEO Organic Growth Strategies for TruGreen See how Brafton helped propagate TruGreen’s residential business search presence to achieve healthier organic results in the long term. Talk to a Brafton Expert: +64% YoY increase in organic ranking keywords. +67% YoY increase in Page 1 rankings. +228% YoY increase… Read more »

We helped Hatfield® target their high-quality commercial video ad to interested viewers, gaining 702,369+ views and 12.2M+ seconds watched.