Just 39 percent of companies believe their marketing is effective. So why are they investing more?
Don’t just follow the marketing crowd – truly understand where your dollars are going, how to track your assets and how to analyze their impact.
Download our eBook to learn:
- Where digital marketers are upping their spend in 2018.
- The difference between metrics that are pure vanity and those that provide real value.
- The micro and macro conversions that should drive your marketing.
- Why every marketing channel should be serving your larger commercial goals.
- Which metrics you should be measuring and why they matter.
- How to string together campaign data in Google Analytics.
- Expected ROI timelines for average marketing campaigns.
Accurate measurement of web analytics data is a competitive differentiator, and you’ll see why.