Technology Content Marketing Agency
If a technology company or provider wants to generate buzz around its products, boost its brand awareness and create lasting customer relationships, they need high-quality, engaging content. More than that, they need a content strategy and analytics to ensure their marketing efforts are practical and effective.
At Brafton, our digital marketing services use a data-driven approach to give your technology firm the tools it needs to succeed. As a technology marketing agency, we understand the unique challenges and opportunities within the tech sector, especially for B2B marketing.
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Choosing a Content Marketing Agency Technology Providers Can Rely Upon
Content marketing is king and a crucial aspect of any tech marketing strategy. By providing relevant, valuable, high-quality content to your target audience, you can differentiate your technology company from your competitors and nurture each potential customer through the sales funnel.
Of course, content production can be a challenge for many in-house marketing teams already focused on building out their technology brand. Partnering with content marketing agencies allows you to develop a rich content library to fuel your inbound marketing efforts, including leveraging the power of Google Ads to drive targeted traffic to your content.
When you look for a content marketing agency with tech-industry expertise you can rely on, be sure to consider factors such as:
- Knowledge: Do they know what they’re talking about when it comes to the technology industry?
- Experience: How long has the marketing agency been in digital content creation?
- Strategy: Is the content strategy specifically designed for your tech business?
- Results: How do they measure campaign performance results to stay on track for success?
- References: Can past and current clients vouch for the marketing agency?
Brafton is a full-service marketing agency that services the technology industry, ready to take your company to the next level with a comprehensive content marketing strategy. As a B2B marketing agency, we have a proven track record of helping our clients, including software companies and other B2B technology firms, achieve their marketing objectives.
Content Marketing Services Ideal for the Technology Market
Since 2008, Brafton has been a leader in technology content marketing services. We offer a wide range of creative services to help build a foundation of quality content that engages your target audience and drives conversions. Whether you’re focused on lead generation, customer acquisition or retention, our robust suite of content production solutions can help you reach your audience and grow revenue.
Even if you already have an in-house marketing team, partnering with Brafton allows you to tap into our industry-leading experience and expertise. Our team of strategists, analysts and creative professionals provides everything you need to maximize the results of your marketing efforts with ease.
From keyword research and SEO optimization to content creation and performance reporting, we work as an extension of your in-house team to fill in gaps and develop a digital marketing action plan that drives measurable results. Our approach integrates seamlessly with your existing efforts, such as using marketing automation tools and strategies for account-based marketing, to enhance efficiency and effectiveness.
Hear From Some of Our Clients:
Shibumi on Brafton: ‘They really shared our objectives’
Hundreds of Leads (and Counting) for MoEngage
How We Helped Allitix Go All-In on Thought-Leadership Content
A Content Marketing Agency With Wide-Ranging Creative Offerings
As a content marketing agency tech companies can count on, Brafton offers all of the digital marketing services you need to reinvigorate your brand and transform your next campaign. Our content bureau is equipped to handle the demands of a diverse clientele, including notable clients like Siege Media and Wise Digital Partners, showcasing our ability to deliver tailored solutions that drive success.
Explore the diverse services that differentiate our technology content agency:
CONTENT Writing
Our creative content writers collaborate closely with our content marketing strategists to produce high-quality copy optimized for search engines and readers. As a premier content marketing company, we understand the importance of crafting messages that resonate with your target audience while also supporting your SEO and digital strategy goals.
Search Engine Optimization (SEO)
An effective SEO strategy can help your technology firm produce relevant, engaging content that not only keeps customers informed but also helps your page rank higher on the search engine results page (SERP). Our expertise in SEO and keyword research is unparalleled, enabling us to craft strategies that elevate your brand’s visibility and drive organic growth.
Graphic Design
Your brand’s visual identity makes it stand out from the crowd. What better way is there to develop yours than with graphic design? Our team of creative professionals excels in turning concepts into captivating visuals, reinforcing your brand’s message and enhancing the user experience across all touchpoints.
Video Production
In today’s digital landscape, video content is a powerful tool for engaging your audience and conveying your brand’s message in an impactful way. Our video production team specializes in creating compelling video content that captures attention and drives engagement, from explainer videos to product demos and beyond.
Web Design
First impressions matter, and your website is often the first place customers interact with your brand. Our web design and development services ensure that your online presence is not only visually appealing but also optimized for user experience, helping to convert visitors into loyal customers.
Technology Content Marketing Services that Produce (and Maintain) Results
No matter how relevant your content is, it won’t matter if you aren’t distributing it across the right channels to reach your target audience. And without tracking performance metrics, there’s no way to know how effective it is in driving leads or conversions.
At Brafton, we know the optimal channels to use for content distribution; our team of B2B marketers are experts in technology content and sales channels. From email and social media to paid search, our strategists join forces with your internal team to maximize brand exposure across channels, and more importantly, drive measurable results.
Email Marketing
Despite how fast the internet moves, email marketing remains one of the most effective channels for B2B marketers to communicate with prospects and customers. Our email marketing services are designed to keep you at the forefront of your audience’s mind, combining strategic insight with compelling content to engage and convert your email list.
Social Media Marketing
Social media marketing is essential for connecting with your audience and building your brand’s online community. Our social media strategists are skilled at crafting campaigns that resonate with your target audience, leveraging the latest trends and platforms to ensure your message is heard loud and clear.
Pay-Per-Click (PPC)
PPC digital advertising is a fast and effective way to drive targeted traffic to your website and generate leads. Our PPC experts are adept at creating and managing campaigns that maximize your ad spend, ensuring that your ads reach the right audience at the right time for maximum impact.
Digital Marketing Services
When you partner with Brafton, you get a dedicated content marketing strategist to help guide your overall plan. Through in-depth discussions and extensive research, they take the time to truly understand your business, its value props and the competitive landscape in which you operate.
Starting with your existing content marketing strategy, we make recommendations backed by years of experience and proven methodologies. Your strategist will also stay up-to-date on industry news and trends to further tailor your strategy for dynamic markets.
Working with our in-house creative production teams, they’ll ensure that everything we deliver is on-brand and on-brief. As our partnership continues, they’ll keep a pulse on your KPIs to ensure we meet and exceed your expectations to support your business as it evolves.
Build Your Tech Brand With Quality Content
The best brands produce the best content — and we want you to be one of them. If you’re interested in partnering with Brafton as your marketing agency, reach out to us today!