A Tale of Two Audiences With Clemens Food Service
Two audiences, one brand. Welcome to Clemens Food Service, another Clemens Food Group brand, serving both B2B and B2C markets. A tricky balance? Maybe. A thrilling challenge? Absolutely.
Our aim was to craft an online space that catered to both B2B and B2C visitors without anyone feeling left out of the loop.
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So, we reshaped the homepage to sport a clear call to action, guiding visitors swiftly to their desired sections. And with the addition of a bespoke “Who We Serve” page, we created a straight arrow to B2B hearts.
The outcome? A robust, user-friendly website that was as welcoming to the B2B visitor as it was to the B2C guest, becoming a bustling commercial hub for the group.