Content Creation Services in Montreal
The marketing and advertising tactics of yesteryear, alluded to in Mad Men and How to Succeed in Business Without Really Trying, don’t work quite like they used to. This is the age of digital marketing, where a robust content strategy is essential and content marketing is one of its most effective forms.
Brafton offers the content creation services Montreal organizations need to stay competitive in the booming business environment of Québec’s biggest city. As a full-service digital marketing agency, we craft high-quality content that enhances your online presence and engages your target audience.
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Content Creation Services in Montreal
Montreal stands as a captivating tapestry of culture, charm and joie de vivre. Steeped in history yet also vibrant and modern, this bustling metropolis effortlessly blends old-world European elegance with unique North American flair. Montrealers’ passion for life finds expression in lively festivals, world-class cuisine — poutine, anyone? — and a vibrant arts scene. To say there’s a lot to see and do would be an understatement.
With so much happening in the city, Montreal businesses in every industry need an edge and content marketing can be yours. A well-crafted digital strategy, centered around quality content can give you a competitive advantage. But you need content to market before you can start marketing with content as your centrepiece. Ergo: content creation services.
From compelling blogs to engaging social media posts, high-quality content is essential to capture the attention of your target audience. Whether you’re seeking to improve your local SEO or expand your online presence, content creation is the foundation of your online marketing efforts.
Content Creation Defined
The term “content creation” means so many things to so many people. People who make videos for YouTube, TikTok and other social media platforms often call themselves content creators. The host of a podcast or a social media manager might do the same.
Contrarily, plenty of professionals working for content creation services providers might not self-identify using that term but instead say “content writer,” “content marketer,” “graphic designer,” “videographer” and so on. But all of these people are content creators in some way. They all create things that other individuals are meant to engage with.
What are Content Creation Services?
Once you add “services” to the equation, you’re framing content as a professional offering. A video production studio that specializes in commercials is selling content creation services and so is a graphic design agency.
Both of those businesses are providing specific creative services as marketing tactics. By contrast, a digital marketing or content marketing agency typically provides a wider range of content types: video and design are on the menu, but in all likelihood so are writing, website development, user experience (UX) services and more.
Why Choose an Agency to Provide Content Creation Services?
Your business certainly has the option of using freelancers to develop content for various marketing campaigns. Some organizations wouldn’t have it any other way.
But when you turn to a full-service digital marketing agency like Brafton for content creation services, you give your business several distinct advantages. First and arguably most important, with an agency you’re dealing with one vendor that offers a wide range of creative services. That’s far simpler than coordinating, communicating and chasing deadlines with a grab bag of independent contractors. Secondly — as we said earlier — content creation is the core of content marketing, so a service provider that offers content creation typically also includes content marketing in its services.
Last but not least, when you begin working with an agency to provide your business with content services, your marketing efforts become more cohesive. Your content is now deployed according to a well-thought-out content marketing strategy. This approach ensures your marketing efforts are aligned across all channels, from social media platforms to your website, enhancing your online presence and engaging your audience effectively.
That’s how Brafton does it. We’ve been at the cutting edge of the content marketing industry for well over a decade. Though we were among its earliest players, we kept ourselves steadily evolving, expanding our range of services and our approach to match the business world. An agency like Brafton is never stagnant. Our digital strategy encompasses not only content creation but also SEO services, social media management and video production services to name a few. This diverse digital service portfolio ensures that we meet the diverse needs of Montreal businesses.
Our team includes experienced content creators, project managers and digital strategists who work collaboratively to meet your specific needs.
Hear From Some of Our Clients:
Brafton Helps Rapidly Growing Swift SMS Gateway Build Out Its Content Program
How Brafton Helped IDI Billing Solutions Polish Its Digital Brand
The TM Group on Brafton: ‘We get a whole team of people’
What Content Creation Services Are Available for My Industry?
Brafton’s creative and service staff work with you to craft a marketing strategy centred around engaging, valuable content. It’ll be tailored for maximum appeal to your specific target audience and based on a foundation of solid data: keyword research, Google Analytics and Search Console reporting, site audit results and more.
Key content offerings include:
Content Writing
All quality marketing content tells a story in some way, but content writing is arguably the most direct. Our skilled content creators craft compelling narratives that resonate with your audience and enhance your online presence. That narrative can speak to your company’s story directly — with a product landing page or case study — or indirectly, through thought-leadership blogs covering key industry issues.
All Brafton content writing is well-researched and often informed by keyword research centred around terms and topics that will help you rank highly on search engine results pages (SERPs), increase traffic, boost conversions and reach other ROI metrics. Our SEO strategy ensures that your content is optimized for search engines, improving your website traffic and boosting your online visibility. In addition to the examples cited above, our writers can create white papers, eBooks, sales sheets, email copy, video scripts and much more.
Video Production
Content strategies driven by dynamic media are more beneficial to ROI than any other kind of content-based marketing plan. Video is about as dynamic as it gets while still offering your business the opportunity to tell the essential elements of its story — but in a highly digestible and shareable format. A vast majority — 95% — of businesses claim video helps viewers better understand their products. Almost as many marketers claim it contributes to increased traffic and better lead generation — 87% and 83% respectively).
Even the most complex information about sophisticated products and services can be distilled into video content by the Brafton video team. We create product videos, sales demos, animations, explainer videos, client testimonials, commercials and custom content.
Our video production services help you engage with your audience on social media platforms, enhance your online presence and communicate your message effectively.
Graphic Design
Visual media doesn’t have to be moving pictures to make a dynamic and powerful contribution to content marketing campaign goals. In fact, designs produced by Brafton’s graphics team are even easier to share via email marketing and social media channels. And because emails and social posts with embedded graphics load faster than those with attached videos, there’s less chance the recipient will grow impatient and click away.
Infographics are among the most popular design content assets due to their aforementioned shareability and capacity for turning complex information into attention-grabbing data points or statistics. If they’re somehow interactive, even better. But that’s still just the tip of the design iceberg. Our designers also create custom illustrations, visual formatting for white papers and eBooks, UX designs and more.
Our graphic design services help build your brand’s visual identity, enhancing your online presence and engaging your audience across social networks.
Website Design
Your website functions as your digital storefront whether you process transactions there or not. Brafton’s experienced team of web designers can help improve the layout, navigation, functionality, speed, searchability and appearance of any page on your site to provide visiting leads — and existing customers — with a better browsing experience.
Our web design and web development services make your website not only look great but also perform optimally, support your digital marketing strategy and enhance your online presence. SEO and UX concerns are top of mind when our web designers are creating or improving your pages. We also run a site health check when the process begins so we know exactly what the most pressing issues are.
Support Services for Content Creation
After Brafton creates content for your Montreal business, we market it and monitor its progress based on various Key Performance Indicators (KPIs). These services help extend the reach of content and ensure it helps you reach your marketing goals.
Email Marketing
Brafton’s team handles every aspect of your email marketing campaigns across their entire life cycle: from the first email in the drip campaign to the last pitch of the final message. Our content creators and project managers collaborate to produce email content that aligns with your content strategy and resonates with your audience. We build leads, centre email marketing efforts around specific content assets — usually gating it through contact forms — and work to categorize your mailing list into segments based on demographics within your customer base. This can contribute significantly to increased brand awareness and website traffic.
Social Media Marketing
Using marketing automation tools and industry best practices, our social media team identifies the platforms best suited for distributing your marketing content and ensures it’s steadily posted. We also devise clever, engaging summaries that attract the clicks of the curious as they browse Facebook, Twitter, LinkedIn and other channels.
Our social media management services help you engage with your audience across various social networks, enhancing your online presence and driving traffic to your website.
PPC
As a Google Premier Partner and a Microsoft Advertising Agency Partner, we’ve proven our ability to produce concrete ROI through pay-per-click (PPC) advertising. Our digital marketing agency leverages PPC campaigns, including social ads, to boost your online visibility and drive traffic to your site. Although PPC may ultimately cost a little extra compared to other marketing channels, it also all but guarantees favourable placement on search engines. Brafton’s PPC team can spread the reach of oft-clicked ads beyond any one platform by using retargeting tools.
SEO
Search engine optimization (SEO) factors heavily into content creation, especially for written content. But Brafton also offers various SEO services either a la carte, like one-time SEO audits, or as part of your ongoing inbound marketing strategy. Our SEO strategy includes local SEO to help Montreal businesses reach their local audience more effectively. We focus on link building, keyword optimization and content planning to improve your search engine rankings. Our SEO team’s campaigns can be local or national, on-page or off-page, organic or paid — you name it, it’s in our catalogue.
Digital Marketing Strategy
As we develop and promote a library of content for your organization, it’s critical that we keep a close eye on its performance.
Using Google Analytics and other industry tools, Brafton’s content marketing strategists and account management team members monitor asset performance according to a variety of KPIs. Our comprehensive digital strategy ensures that all aspects of your marketing efforts are aligned, from content production to social media management. Our project managers oversee every step to ensure timely delivery and optimal results. If results show that certain content is low-performing, our digital marketers work in conjunction with creative staff to retool our overall approach. Whether this requires reoptimizing blogs and landing pages for better SEO results or doing long-term, high-level persona development to help identify your audience, we do what it takes to produce verifiable ROI for you.
