Content Marketing Agency in Melbourne
High-quality content is essential for businesses that want to generate interest in their products, elevate their brands and develop deep customer relationships. In the bustling digital landscape, a digital marketing agency that specialises in content creation can be your greatest ally.
Our data-driven approach to content marketing gives Melbourne-based companies the tools they need to cut through the noise and achieve the business results they’re looking for. By leveraging digital content marketing strategies, we ensure your message reaches your potential customer effectively.
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Content Marketing for Melbourne Businesses
Brafton is a full-service content marketing agency that has been helping businesses achieve their marketing objectives since 2010. Our packages cover the full range of content marketing services, including blog writing, graphic design, consulting, ROI reporting and more — all to help you increase your brand exposure and win new customers.
With a Clutch rating of 4.8, we’ve been trusted by countless businesses in Melbourne to help them create and distribute content that gets results. Our approach has been perfected over more than 15 years in the ever-changing marketing petri dish. We know what works — and how to make it happen.
Brafton: More Than a Digital Agency
Brafton isn’t your average digital marketing agency. Sure, we’re experts at creating top-notch content, but we’re also a team of experienced, talented creatives passionate about helping businesses succeed. Think of us as the espresso shot to your morning coffee — we’ll give you that extra boost you need to stand out in the bustling Melbourne market.
But we don’t just stop at the words on the page. Our designers, developers, consultants, videographers and strategists work together to ensure that your content is delivered in the most effective way possible, whether through sleek web development, a targeted social media campaign or a well-planned email marketing strategy. You name it — we’ve got it!
Regardless, if you’re a startup making your mark or a multinational corporation looking to tap into Melbourne’s talent and innovation, there’s no denying that this city has a lot to offer. And with its diverse population, rich history and cultural depth, it’s no wonder that Melbourne has been named the world’s most livable city numerous times.
We’re ready to roll up our sleeves and work with you to create marketing campaigns that truly capture the essence of what makes Melbourne special. We know the city’s unique business landscape and cultural quirks like the back of our hands so that we can offer unparalleled expertise and insight.
Hear From Some of Our Melbourne Clients:
55% Increase in Site Conversions for Rubbermaid Commercial Products, Australia
Dozens of Page 1 Rankings for Gerard Malouf and Partners
How Brafton Is Helping Genworth Australia Boost Social Media Engagement
A Full Suite of In-House Creative Content Services
As an extension of your in-house marketing team, we provide Melbourne-based businesses with the full range of digital marketing services needed to transform their marketing efforts.
Content Writing
Our content writing services work closely with our marketing strategists to create written content that’s not only useful and informative but also ranks well on search engines. We always start with data, conducting keyword research and analysing the competition to see what’s working in the industry. Then, our writers use that information to create engaging pieces that showcase your value to potential customers, even if they’re not ready to buy yet.
Search Engine Optimisation
As the leading SEO agency in Melbourne, we assist clients in creating interesting content that users will actually want to consume. We write for people, and we optimise for search engines, which means we always use SEO best practices to ensure that your content is visible on the web.
Our SEO services include:
- Local SEO.
- National SEO.
- Technical SEO.
- On-page SEO.
- Video SEO.
Graphic Design
The way you present yourself on the web is just as important as what you write. We help clients create graphics that are engaging, attention-grabbing and easy to share on social media platforms to increase brand awareness. Our creative team approaches each project with the goal of creating a unique and memorable experience for users. We take pride in our attention to detail, ensuring consistency throughout all elements of your brand identity.
Our graphic design services include:
- Interactive infographics.
- Formatted white papers, eBooks and more.
- UX design.
- Custom illustrations.
Video Production
Video content has exploded in popularity over the last few years and it’s not slowing down anytime soon. It can be used to provide tutorials on how to use your product or service, explain complex topics in an entertaining way, or even show off your latest project. We’re experts at creating engaging videos that will help build brand awareness and drive traffic back to your website.
Our video marketing products include:
- Animation.
- Explainer videos.
- Product demos.
- Testimonial videos.
Website Design
Think of your website as your company’s online storefront. When it comes to improving your business, it’s one of the most important things you can do. A poorly designed website will confuse visitors and make them hesitant about buying from you. On the other hand, a well-designed site that showcases your products or services in an engaging way will help increase sales and bring in new customers.
Brafton’s web design team is armed with a wide range of tools to build websites that are intuitive, attractive and optimised for search engines. We assess elements like brand consistency, searchability, page speed, navigation and more — all to ensure users are able to easily and conveniently find the information they’re looking for.
Expertise in Every Marketing and Sales Channel
Content has to be distributed across the right channels to achieve your desired results. Our team of email, social media and paid search strategists works with Melbourne-based companies to maximise their brands’ exposure across the channels with the highest return potential.
Email Marketing
There’s a reason email marketing has been around for so long — it works. Putting valuable content at the top of your subscribers’ inboxes remains a tried-and-true way to build brand awareness, drive website traffic and encourage goal conversions.
When you partner with Brafton, our dedicated email marketing strategists will create an email marketing programme that aligns with your business goals, audience interests and brand personality. Let us handle the heavy lifting for your email marketing; you just sit back, relax and watch your results soar!
Social Media Marketing
In today’s hyper-connected world, social media is a critical component of any digital marketing strategy. But how do you know which platforms to focus on? How much time should you spend creating content versus promoting it? What type of content is most effective at driving engagement and conversions? That’s where Brafton comes in.
Our social media strategists use a winning combination of automation tools, expertise and industry best practices to optimise your presence on all the right social media channels and get the most exposure possible for your content — taking your business to new heights and helping you achieve your marketing goals.
PPC Marketing
A little extra money goes a long way with pay-per-click (PPC) advertising. It turbocharges your content marketing strategy and drastically increases your chances of reaching your target audience. Paid channels earn you prime real estate for your campaigns, letting you optimise the right keywords with precision for more website traffic, greater brand awareness and higher goal conversions.
Brafton’s strategists are experts at crafting and managing winning PPC campaigns to help you grow your business. Whether you need assistance with the initial setup or have questions about how to optimise your campaigns, we can help.
Marketing Strategy on Demand
When you partner with Brafton, you get to work with a dedicated content marketing consultant who will take the time to learn and understand your business, from your unique value props to industry developments, all to help you build a tailored marketing strategy that delivers real results.
Our strategists evaluate your existing content strategy and make recommendations based on your goals and needs. They work in tandem with our in-house creative and production teams to bring your new digital strategy to life, then dive into the numbers to evaluate the performance of each digital marketing campaign and ensure goals are met.
Whatever your digital strategy needs, we’ve got you covered.
Build Your Brand With Flexible Package and Pricing Options
Our pricing model is based on units, with one unit equal to $135 (+ GST) of marketing spend. The beauty of the Brafton model is that units are completely flexible and customisable, meaning if you decide you need blog content on Day 1 but change your mind by Day 50, we’re ready and willing to make the adjustment. No additional charges and no questions asked.
We understand that our success is your success. We don’t charge extra for things that should be included, and we want to make sure you have all the information you need to build a content strategy that delivers. In addition to our flexible packages, we also provide SEO tips and guidance, benchmark SEO reports and ongoing reporting — completely free, always.
