Content Marketing Agency in Seattle
High-quality content is essential for businesses that want to generate interest in their products, elevate their brands and develop deep customer relationships in the Seattle area. In a city known for innovation and growth, standing out requires a strategic approach to content that resonates with both local and global audiences.
Our data-driven approach to content marketing gives Seattle-based companies the tools they need to cut through the noise and achieve the business results they’re looking for. By leveraging insights and analytics, we craft strategies that are tailored to the unique needs of businesses in Seattle, ensuring that every piece of content drives engagement and conversion.
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Content Marketing for Seattle Businesses
Brafton began in 2008 with a dream to solve marketing problems using content creation. Now, after 15 years, we have offices on three continents with employees working in six continents. We provide content marketing packages that cover a full spectrum of needs, including blog writing, graphic design, consulting, ROI reporting and more, with the goal of equipping brands with the means to retain customers and expand their reach through expert content development.
But the proof is in the pudding. Just ask the dozens of clients we’ve served in Seattle alone.
We Know What Makes Seattle Unique
Seattle is unlike any other city in the U.S. With its endless rain and distinct skyline — we see you, Space Needle — there really is no place quite like it. Not only does it hold a special place in our hearts because of the movie “Sleepless in Seattle,” but it’s also the birthplace of Starbucks — and for that, we’ll always be eternally grateful. But the city isn’t just a concrete jungle. There are tons of hiking trails, kayaking locations and overall amazing outdoor adventures to be had in Seattle.
Brafton has proudly served dozens of brands in the area and we’ll continue to help Seattle-based companies create content that grows their brand.
See The Results For Yourself:
6 Years of Content, and Counting, With Inspirage: A Case Study
Getting More Eyes on Girl, LASH’s Instagram Page
$12K Worth of Traffic to 1 Stanford University Blog Post
A Full Suite of In-House Creative Content Services
As an extension of your in-house marketing team, we provide Seattle-based businesses with the full range of digital marketing services needed to transform their marketing efforts. Our expertise spans from content marketing and search engine optimization to custom animation and video, ensuring your brand’s message looks great while reaching the right audience.
Content Writing
Our team of content writers works in lockstep with our content marketing strategists to create copy that’s not only valuable and informative, but also ranks highly on search engine results pages. Our written content always starts with data. We kick off the content creation process by conducting thorough industry research and competitive analysis to determine which topics and keywords are performing best in the industry, especially in the Seattle-area.
Our writers take that information and craft content that is well-researched, engaging and valuable, ensuring your written assets showcase the real value you can bring to potential customers — even when they aren’t ready to make a purchase. Our writers are able to seamlessly switch gears and write across a range of content types and formats, from educational blog posts to thought leadership white papers, depending on your needs and objectives. The result: highly successful content marketing campaigns that drive meaningful outcomes for clients in Seattle and beyond.
Search Engine Optimization
Search engine optimization (SEO) is the process of creating valuable content that engages users and encourages search algorithms to list you at the top of search engine results pages. With our expertise in search engine strategies, we ensure your content stands out.
As the leading SEO agency in the Seattle area, we help clients create compelling content that users want to read. We write for people, not search engines, but we always follow SEO best practices in our writing to ensure you’re able to reach your target audience.
Our SEO services include:
- Local SEO
- National SEO
- On-page SEO
- Technical SEO
- Video SEO
An effective SEO strategy plays a central part in your inbound marketing efforts. SEO helps drive organic traffic to your site, encouraging deeper engagement with your brand and, eventually, more goal conversions. Through our data-driven methodologies, we position your brand at the forefront of your industry.
Graphic Design
People tend to be visual learners and nothing maximizes conversions — and your marketing ROI — more than building a dynamic content marketing strategy that includes graphic design. Our team of graphic designers uses arresting imagery to bring the written word to life, drawing in more traffic, enhancing customer engagement and encouraging more conversions. We specialize in design development that aligns with your brand’s vision.
Our graphic design services include:
- Custom illustrations.
- Formatted white papers, eBooks and more.
- Interactive infographics.
- UX design.
Our graphic designers are trained to deliver content that’s perfectly aligned with your branding guidelines, including appropriate incorporation of your color palettes, logos and symbols, typography and other style considerations. Everything we help you produce will have the look and feel of your brand, whether you’re based in Seattle or aiming for a global audience.
Video Production
Releasing video content is one of the easiest, most convenient ways to convey valuable information to your target audience. It lets your company communicate your brand identity and explain complex information in short, digestible segments. This helps you maximize brand exposure and drive more traffic to your online collateral, boosting engagement and powering business growth through effective content development.
Our video marketing products include:
- Animation
- Explainer videos
- Product demos
- Testimonial videos
Video works best when embedded into other forms of content — like blogs or landing pages — and distributed across all your marketing channels. We’ve found that this is one of the most effective ways to maximize engagement and get the ROI you’re looking for. Whether you’re focusing on Seattle content or aiming for a wider market, video production enhances your reach.
Website Design
Think of your website as your digital storefront. In today’s digital-first business and consumer environment, customers are likely engaging with your business online first and then making a decision about your company based on that online experience — before ever engaging with your physical storefront or in-person reps.
Brafton’s web design team helps ensure that every potential customer has an excellent online experience to encourage them to deepen their engagement with your brand. We start by conducting a site health check to identify any issues that could be detracting from the user experience. We assess elements like brand consistency, searchability, page speed, navigation and more, all to ensure users are able to easily and conveniently find the information they’re looking for.
Armed with the results of the assessment, we work with your in-house teams to help you redesign your website. This entails balancing industry best practices with your unique needs to make sure your site experience is fast, convenient and enjoyable for all users. Our design development expertise ensures your site not only looks great, but functions seamlessly.
Expertise in Every Marketing and Sales Channel
Content has to be distributed across the right channels to achieve your desired results. Our team of email, social media and paid search strategists works with Seattle-based companies to maximize their brands’ exposure across the channels with the highest return potential. By choosing Brafton, you’re opting to view profiles of experts dedicated to enhancing your marketing view.
Email Marketing
Despite what the naysayers might have you believe, email is still one of the most effective marketing channels in the digital marketing space. Putting valuable content at the top of your subscribers’ inboxes remains a tried-and-true way to build brand awareness, drive website traffic and encourage goal conversions.
When you partner with Brafton, our dedicated email marketing strategists will handle all tasks across the entire life cycle of your email campaigns. We’ll help you craft conversion-worthy lead generation campaigns to build out your email lists, segment leads into targeted lists that reflect your customer base and craft campaigns that directly target the needs and preferences of your ideal customers.
All the while, we’ll establish a set of key performance indicators (KPIs) to help us track the performance of your campaigns and ensure we’re achieving the goals you want to see. Email marketing truly is one of the most powerful channels if you know how to wield it responsibly and effectively — and we do. Our data-driven approach ensures your campaigns are optimized for success.
Social Media Marketing
An active presence across all — or at least most — social media channels is the hallmark of the modern, digitally savvy brand. Many of today’s consumers take to their favorite social media platforms when they want to learn about a brand. Facebook, Twitter, and LinkedIn are today’s Main Street.
That’s precisely why we’re also a full-service social media marketing agency. Our social strategists use a winning combination of automation tools, social media expertise and industry best practices to optimize your presence across all relevant social channels and build the most exposure possible for your content. By leveraging Seattle-based content, we make sure your brand connects with the local audience.
Our persona-based approach to social media marketing ensures your posts reach the right people at the right time, maximizing customer engagement and driving the right traffic to your site. We invite you to view our profile and see how we’ve helped other businesses enhance their social presence.
PPC Marketing
Pay-per-click (PPC) advertising turbocharges your content marketing strategy and drastically increases the chances of reaching your target audience. Paid channels earn you prime real estate for your campaigns, letting you optimize the right keywords with laser precision for more website traffic, greater brand awareness and a higher number of goal conversions.
Paid ads also return highly accurate information regarding the performance of your campaigns. Our paid strategists use this information to optimize your strategies and deliver even better results in future campaigns. With a keen marketing view, we tailor strategies that resonate with your target market.
Marketing Strategy on Demand
When you partner with Brafton, you get to work with a dedicated content marketing strategist who will take the time to learn and understand your business, from your unique value props to industry developments, all to help you build a tailored marketing strategy that delivers real results.
Our strategists evaluate your existing content strategy and make recommendations based on your goals and needs. They work in tandem with our in-house creative and production teams to bring your new digital strategy to life, then dive into the numbers to evaluate the performance of each digital marketing campaign and ensure goals are met.
Whatever your digital strategy needs, we’ve got you covered. From content development to strategic planning, we’re here to enhance your marketing efforts.
Build Your Brand With Flexible Package and Pricing Options
Our pricing model is based on units, with one unit equal to $100 of marketing spend. The beauty of the Brafton model is that units are completely flexible and customizable, meaning if you decide you need blog content on Day one but change your mind by Day 50, we’re ready and willing to adjust.
No additional charges and no questions asked.
We understand that our success is your success. We don’t nickel and dime and we want to make sure you have all the information you need to build content strategies that deliver. In addition to our flexible packages, we also provide SEO tips and guidance as well as benchmark SEO reports and ongoing reporting — completely free. With Brafton, you have a clear marketing view of your investment’s impact.
