Perth Content Marketing for Any Organisation
Content without strategy is like a lamp with no lightbulb. High-quality content creation paired with a stellar marketing campaign strategy is necessary to stand out from the noise and reach your audience.
At Brafton, we believe that engaging content is the cornerstone of a successful digital marketing strategy. Our team ensures that you deliver valuable content to potential customers, helping your Perth business shine brighter in the crowded online marketplace.
With Brafton’s data-driven approach to content marketing, Perth-based businesses can elevate their brand, develop deep connections and reach real KPIs. As a leading digital marketing agency, we specialize in crafting high-quality content that resonates with your target audience, driving website traffic and boosting online visibility.
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Perth Content Marketing Services for All Industries
Brafton stands as international as Perth’s diverse populace, with offices across three continents, employees working out of six continents, and capabilities reaching all corners of digital marketing. We are experts in everything content and design just as much as we are in the culture of Perth. As a premier content agency, we offer comprehensive content marketing services tailored to the unique needs of Perth businesses. Whether you’re looking to enhance your website design or create engaging social media posts, our team has the expertise to deliver high-quality content that drives results.
Perth Businesses Need Content Marketing
Perth is not only the art in Northbridge and music at the Perth Concert Hall; it’s sports, food, tourism, dancing, and a melting pot of culture from Indigenous Australians, Southeast Asia, Europe, Africa and so much more. The City of Light’s businesses span from mining and resources to information technology, education, tourism and hospitality. In such a vibrant market, Perth businesses need a robust digital marketing strategy to stand out. That’s where Brafton comes in, providing the right content to represent your brand and attract potential customers across various online marketing channels.
We know that a business is made up of more than just its product — it’s the people, too. Brafton’s content marketing services give your company the power to connect with the people who will resonate with your product or service. By creating engaging content that speaks directly to your target audience, we help Perth businesses build meaningful relationships with potential customers.
Content provides the chance to talk directly with consumers in the languages they understand, on the platforms they use and with the information they’ll need to make their next decision (choosing your brand over others). By leveraging social media channels and crafting high-quality content, you can engage with your audience like never before. There are so many voices in Perth that need to be heard, and Brafton has the data-backed solutions you need to reach them.
We have the experience and content strategy to reach the audience you want to target. Our team of expert content marketers knows how to create valuable content that not only attracts but retains potential customers.
And it all starts with uncovering what’s most important to your business, how customers connect with your brand and building up from there. We’ll develop a tailored digital marketing strategy that includes website design, SEO services and engaging content to ensure your brand stands out in the Perth market.
Hear From Some of Our Clients:
55% Increase in Site Conversions for Rubbermaid Commercial Products, Australia
How Brafton Is Helping Genworth Australia Boost Social Media Engagement
Dozens of Page 1 Rankings for Gerard Malouf and Partners
Does Every Business Need Content Marketing?
Wondering if content marketing is right for your industry? Well, put yourself in your potential customers’ shoes. Do they know everything about your industry? Or how your brand operates? In today’s competitive online marketing landscape, it’s essential to provide great content that educates and engages your audience.
Search engine optimisation (SEO) is the process of conducting keyword research relevant to your industry and local and national search engine inquiries, using this information to create content. SEO services, like Brafton’s, help your business appear in search engine marketing results, driving more website traffic and reaching potential customers who are actively searching for your products or services.
SEO content helps to answer the questions your audience has along the way to making a purchase. This is called the customer journey, or the steps someone may take between realising they have a need, researching it, comparing pricing and brands and then finally making a purchase decision. Providing high-quality content at each stage positions your brand as the right choice among potential customers.
By offering relevant information through high-quality content marketing, you can build trust with consumers looking for solutions. The trick is to consistently create content at every touchpoint, whether through engaging blog posts, informative social media post or eye-catching website design. Delivering valuable content keeps your audience engaged.
Brafton develops digital marketing strategies that help Perth businesses with audience retention, lead generation, conversions and brand awareness. Our content marketing services are designed to provide the right content to the right audience at the right time.
Meeting and Reaching Customers
The name of our game isn’t just about customer acquisition but retention as well. Content marketing helps ensure that customers stay engaged long after their initial purchase. Consistent content creation positions your brand as an industry leader that’s well-informed on customer needs and what’s happening in your field. By delivering high-quality content regularly, you keep your audience engaged through various online marketing channels, including social media, email and your website.
Content Creation: The First Step of Content Marketing
You can’t launch a content marketing campaign without content to market. We start this process by diving deep into your existing content through industry research and competitive analysis. This will determine the keywords trending in your area and within your industry. By understanding what potential customers are searching for, we craft a digital marketing strategy that makes your content noticeable and engaging.
Content Writing
Our writers take this data and compile relevant keyword research for SEO content that’s interesting, compelling and brand-focused. Brafton content writers are equipped to switch among several types of content and industries to meet the needs of our clients. From thought-provoking blogs to industry-leading eBooks, our content creators can do it all. Creating the right content is essential for engaging your audience and driving website traffic.
Brafton content writing services include:
- Blogs.
- Infographics.
- eBooks.
- Case studies.
- White papers.
- Landing pages.
- Social media.
- Email marketing.
Video Production
Whether your audience frequents TikTok or a product video on a landing page fits your needs, releasing a video can be one of the easiest ways to convey information and engage audiences. Video is at its best when embedded into a blog or landing page and then marketed across channels to get the most out of your ROI. By integrating video content into your online marketing strategy, you can deliver valuable content that resonates with potential customers.
Our video marketing products include:
- Product demos.
- Explainer videos.
- Animation.
- Testimonial videos.
Graphic Design
Content works incredibly well when matched with a bit of colour and visual aid. Nothing maximises conversions and ROI like excellent branded graphic design. Our graphic designers home in on your brand guidelines and content with intent to create captivating images that bring written content to life, improve customer engagement and optimise conversions. From website design to eye-catching social media posts, our visual content ensures your brand stands out across all digital channels.
Marketing Your Content In Multiple Channels and Mediums
It’s not marketing if the content isn’t distributed anywhere. Organic SEO traffic is one way users can find your content on search engine results pages (SERPs), but there are many different aspects of this process that can make your content work the hardest for your purposes. By utilising social media channels, email campaigns and even paid advertising like Google Ads, you can reach a wider audience and increase your website traffic.
Brafton doesn’t only create content; we strategically place your content in the right place at the right time so the right audience sees it. Our content marketing strategists do this work based on data-proven results. By integrating search engine marketing techniques, including SEO and PPC advertising, we ensure your content reaches potential customers effectively.
Email Marketing
Email is still the best way to speak directly to your customers with relevant content. Our email marketing experts can develop slow drip campaigns for gated case studies and white papers. They’re also experts in visual content, including infographics and one-sheeter campaigns. Or, you may need an email newsletter to keep your audience in the loop. It all depends on your goals and audience based on established KPIs to track performance. By providing valuable content directly to inboxes, we help increase engagement and nurture potential customers through the sales funnel.
Social Media Marketing
Our persona-based approach to content marketing includes social media posts built off performing content and channels that resonate most with your audience. Brafton’s social media specialists develop a plan based on industry best practices, supported by automation tools and social media expertise. By leveraging social media channels like Facebook, Instagram, LinkedIn, and X (formerly Twitter), we help your Perth business connect with potential customers and boost brand awareness.
After all, customers learn a lot from a company’s social media presence, and without one, you may miss out on valuable engagement. Social media advertising can further amplify your reach, ensuring your content gets in front of the right audience.
PPC Marketing
Pay-per-click (PPC) advertising is a great way to get right in front of your highest-quality potential customers. It turbocharges your content marketing efforts because paid channels earn you prime positions for your campaigns. We optimise keywords to fast-track brand awareness and conversion goals. Utilising platforms like Google Ads, we can place your Perth business at the top of search results, driving immediate website traffic.
The results of PPC campaigns return highly accurate information on your marketing campaigns, such as who clicked, when and where — information we can use to boost marketing efforts in the future across all content marketing channels. Combining PPC with SEO services is an integral part of any comprehensive search engine marketing strategy.
Monitoring the Progress of Your Perth Content Marketing Campaigns
Before starting on a content marketing journey, we establish general KPIs for your business, then on a more granular level for each campaign and marketing effort. You’re paired with a dedicated team of strategists, writers and designers who take the time to learn about your business and goals to ensure we’re delivering tailored content that delivers results. Our content marketers leverage data-driven insights to adjust strategies, ensuring your Perth business achieves optimal website traffic and conversions.
Traditional marketing is no longer what audiences are looking for when it comes to exploring new brands. Instead, it can do the opposite and distance your brand from audiences. That’s why a good content marketing strategy is essential. Your Brafton team has the expertise to meet customers where they are in the funnel without coming off too pushy while still positioning your brand as an authority. We focus on delivering engaging content that resonates with potential customers, using the right content across the right platforms.
Organic Visibility
Our keyword research helps to boost your content with the intent of reaching the first page of a SERP. Organic traffic, as opposed to page views, indicates how well your SEO content is doing based on how many customers found your landing page or blog on a SERP. Our writers and strategists work together to create backlinks based on keyword rankings to fine-tune your SEO strategy. By offering SEO services tailored to Perth businesses, we help improve online visibility and attract high-quality website traffic.
Brand Awareness
We’ll explore pageviews, clicks, brand followers and social media mentions. By monitoring social media channels and website engagement, we assess how effectively your Perth business builds brand awareness. Content can provide touch points along the customer journey that will inform how well we’re connecting with your audiences.
Engagement
Awareness can get customers in the door, but do they feel engaged? This data will tell how well the content resonates with your audiences and if they’re willing to take another step further down the funnel. We’ll look for things such as likes, shares, comments, time on the page, social media interactions and more. The longer a customer is on your page, the more likely they are to engage with your brand further. Engaging content keeps potential customers interested and encourages them to explore your offerings.
Data Analytics
Data is king, and with hard evidence of what types of campaigns are working — and which aren’t — we can better formulate the right strategy for you. Brafton strategists utilise analytics tools like Google Analytics, Google Search Console and Semrush to track your content marketing campaign success over time. By analysing website traffic, engagement metrics and conversion rates, we gain insights into what your potential customers are responding to. Through optimising and reoptimising content, we continuously improve your content marketing strategy to ensure you’re reaching your goals.
Content Marketing That Works for Perth Organisations
The best Perth brands create incredible SEO content. We want to be an extension of your marketing team to get you there. Whether you’re headquartered in Perth or you’re hoping to break into the City of Light’s market, look no further: Brafton is the content marketing agency that Perth businesses need.
