SEO Content Writing Services Toronto
What do 73% of business-to-business (B2B) and 70% of business-to-consumer (B2C) marketers have in common? You guessed it: content marketing. With nearly 70% of businesses intending to increase their content budgets in the year ahead, no company can afford to be left behind — especially when it comes to search engine optimization (SEO). Fortunately, Toronto organizations don’t have to tackle these challenges alone.
Brafton has been at the forefront of content marketing — including SEO content writing, graphic design and more — for 15+ years. Although we’re part of a global community, we’ve lived, worked and gathered inspiration in Toronto — so just call us your friendly neighborhood content marketers. If you want that top spot, you need content that appeals to both search engines and readers. That’s why SEO content is more important than ever — and so are SEO content writing services.
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SEO Content Writing Services Toronto Organizations Need
Did you know that the No. 1 result on Google’s organic search page has an average click-through rate of nearly 30%? Or that this first result is 10x more likely to get clicks than the link in the No. 10 position?
If you want that top spot, you need content that appeals to both search engines and readers. That’s why SEO content is more important than ever — and so are SEO content writing services.
There’s a reason most digital marketing solutions are built around SEO content writing. You get access to teams of highly skilled content creation specialists, SEO strategy experts, localization professionals and more. They work together to create website content with a higher chance of appealing to a search engine like Google — all without wasting a moment.
Having spent plenty of time in Toronto ourselves, the Brafton team knows all about the hustle and bustle of Toronto. We’re happy to help you keep up through our high-speed, high-quality SEO content writing and other digital marketing offerings. We’ve also worked with some of the top companies in the area — so there’s no limit to our cross-industry expertise.
Here’s what an SEO service like ours can do for your Toronto neighbors:
Manufacturing
From Bay Street and the Waterloo region to the Discovery District and Hollywood North, Toronto has attracted companies in entertainment, life sciences, real estate and technology. SEO content writing services could help these kinds of companies share product information, answer top questions and appeal to B2B and B2C audiences with different keywords. All it takes is a little research on potential customers and a lot of engaging content creation.
Finance
Toronto is home to national and local finance companies, which means any SEO service that intends to succeed in this industry needs to have a keen eye for strategy and relevance. Content writing must be accessible, accurate and engaging even as it juggles highly regulated information — and on top of that, website content should be easy to use for B2B and B2C customers.
Tech
There may not be a TV series named after Toronto, but we know it’s a bigger hub than Chicago, L.A., Seattle and D.C. combined. Topics in this industry are highly talked about, which creates a lot of competition on search engine results pages (SERPs) — so Toronto tech companies need SEO content writing services to rise above the noise and hit that top spot.
Health Care
From the smallest local doctor’s office to the largest hospital, all Toronto health care organizations can benefit from content writing. It’s not just about improving brand awareness and reaching potential customers; it’s about delivering value to patients who require it.
Real Estate
While real estate and construction may account for a large part of Toronto’s success, it can also be a tough business. Whether to submit to tenders or if the supplier does not meet the deadlines – all that takes time. So it’s best to have a reliable partner to raise awareness and drum up business on your behalf.
Hear From Some of Our Clients:
Brafton Helps Rapidly Growing Swift SMS Gateway Build Out Its Content Program
The TM Group on Brafton: ‘We get a whole team of people’
How Brafton Helped IDI Billing Solutions Polish Its Digital Brand
A Wide Range of SEO Content Writing and Creative Services
Brafton may specialize in SEO content writing, but we’re no one-trick pony. Here’s how we work to help your company win on the search results page and beyond:
Content Writing
Every business could benefit from content writing. Having a content writer team at your disposal means you’ll never agonize over another email, blog post or press release. Our experts do their own research and interview your subject matter experts to get an in-depth understanding of your industry — then, using their experience in storytelling and marketing, they craft engaging, valuable website content. They also work together to edit and proofread content in multiple rounds to ensure it meets your standards (and a search engine’s).
Our SEO content writing services include:
- Topics and pitches.
- Blog posts.
- Email subject lines, preview text and body copy.
- Infographics.
- eBooks.
- White papers.
- Press releases.
- Interactive quizzes.
- Social media content.
- Video scripts.
- And more.
On top of all that, our writers are trained in SEO best practices and have a team of strategists backing them up. Their goal is to craft content that rises up that SERP and earns clicks that could potentially become leads.
Video Production
Whether it’s a short animation or a long-form explainer video you’re after, our video creation professionals are here to help. They leverage all the best parts of content marketing to hit your company’s engagement goals, nurture leads, improve brand awareness and more.
Our video marketing services include:
- Animation.
- On-location shoots.
- Studio productions.
- Explainer videos.
- Video testimonials.
- Event coverage.
- And more.
Videos carry a lot of SEO weight on certain platforms and can draw attention to other parts of your digital marketing and content creation strategy.
Graphic Design
Our graphic design content creation teams are visual storytellers. From choosing and editing photographs to breathing life into incredible illustrations, these experts can add color and creativity to all your website content.
We offer graphic design for:
- eBooks.
- White papers.
- Infographics.
- And more.
This all helps support SEO through captions, alt text and more — plus, a search engine may rank your page higher if you have a healthy mix of visual and written content.
Web Design
All of this new website content will need a home — and that’s where our web design services come in. We’ll help make your site stand out from the crowd — not just to potential customers but to search engines, too. Plus, our technical SEO specialists can make sure your website runs quickly and smoothly for better search results.
SEO Expertise in Every Marketing Channel
While SEO content creation is a significant part of digital marketing, it’s not the only thing you should consider. You also need to know how you’ll distribute all this great content — and Brafton can help with that, too.
Email Marketing
Email marketing is the perfect home for optimized content. First and foremost, you need a content writer who knows how to make a clear, convincing point in as few words as possible. You want to keep your readers’ attention from the subject line to the call to action (CTA) — and our writers can make it happen.
Of course, emails are a great home for your other written and designed content, too. Our strategists help you decide whether to use a blog post or landing page link as a CTA, direct traffic to a new explainer video or embed an infographic.
Social Media Marketing
Social media is another channel where brevity counts — and our writers are up to the challenge. With support from our social strategists and graphic designers, these experts create posts and images to catch your followers’ eyes (and their short attention spans, too). This is also a great chance to showcase SEO content, such as blogs and videos, driving more traffic to your site while increasing engagement on your post.
PPC Marketing
To put PPC to work for you, our content writers study the art of making an impact. They often write multiple versions of the same headlines or body copy to see what works best; with help from strategy and SEO experts, they’ll base their recommendations on what has worked best in the past based on Google Analytics and A/B tests.
Strategy Supports Our SEO Content Writing
At Brafton, no SEO writer works in a vacuum. To achieve measurable gains in traffic, engagement and more, all of our content writing is based on thorough research and SEO strategy best practices.
Google Analytics Monitoring
Google Analytics tells the story of your content on this particular search engine. Our experts study this data to better understand how our writing performs, what changes must be made and which habits show the best results. We use Google Analytics to build and inform every little part of your content marketing strategy, from planning to performance tracking.
SEO Scores
An SEO score is a measurement of how your site appeals to a search engine. We keep track of this score to learn about all the elements that impact your SEO rankings, including our content writing. We’ll turn this data into actionable insights to guide our recommendations on structure, content types and more.
Ongoing Guidance
At Brafton, you’ll have a content marketing strategist and account manager on your team. These experts work with our writers (and other content creation teams) to ensure we always align with your tone and voice guidelines, meet necessary due dates, deliver high-quality content and check all the boxes that improve SEO scores.
This is the recipe for SEO content writing services Toronto businesses need — and we should know. Aside from being digital marketing experts, we’ve also lived and worked in the T.O, delivering services for local companies just like yours.
