Article Writing Services
Written content is often a brand’s first opportunity to leave an impression on potential customers, whether it’s a blog post, guest article or ad copy.
We write SEO content that drives visitors to your site and keeps them there. Start the customer journey on the right foot with Brafton’s article writing services.
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What Sets Our Article Writing Services Apart?
A leader in the content marketing space, Brafton has become one of the largest and most experienced firms in the industry. Over the years, we have steadily refined our professional article writing service to ensure it continues to deliver tangible results for our clients, in line with shifting search engine optimization (SEO) and digital marketing best practices.
Using the latest SEO tactics and data-driven research, we craft each quality article to:
- Increase your search presence.
- Raise your brand awareness.
- Keep visitors coming back to your site.
- Bring in qualified leads.
- Support your digital marketing campaigns.
Our writers are masters of style and tone, nimbly navigating the nuances of your brand’s style guidelines and producing articles that match your vision and message. Brafton’s editorial department has amassed a team of talented professional writers with a depth of experience and expertise in various industries.
Whoever your audience is, we can write to them. No industry, market, audience or subject matter is too niche for our expert writers.
Brafton’s Results-Driven Article Writing Process
Our content creation process is heavily driven by market research and search performance analysis:
A dedicated content marketing strategist works with you to outline a detailed content strategy tailor-made to meet your specific commercial goals. This involves keyword research, meetings with your team and industry research to ensure we’re focusing on search queries that display high user intent and closely align with your services and offerings.
Our in-house consultants create Search Performance Briefs (SPBs) for each keyword, mapping out important discussion points, associated search phrases, ideal content lengths and headlines, landing pages to link to and much more. We take every opportunity to finetune each SEO article to increase search presence and drive engagement.
Your professional writer uses SPBs as the framework to craft high-quality content that speaks directly to your audience.
Brafton’s expert writers do whatever research is necessary to produce engaging content that meets your brand’s standards, such as conducting industry analysis and speaking with internal SMEs and other experts.
Extensive internal quality assurance testing, including multiple editors and project managers, fixes any errors in the copy and ensures everything we produce is plagiarism-free. Articles are meticulously refined and revised before they land in your hands.
Our team implements your feedback, revising and rewriting articles according to your specifications. Nothing is published until you are completely happy with every aspect of the content.
Our article writing service uses the highest caliber SEO techniques and is executed by the highest caliber writers.
In the UK? Check out Brafton’s article writing services in the United Kingdom.
In Australia? Check out Brafton’s article writing services in Australia.
In Germany? Check out Brafton’s article writing services in Germany.
Our Article Writing Options
There are countless opportunities to share the written word with your audience online.
That’s why our professional article writing service has numerous options to create and share great content.
Blog Articles
Your blog should have a steady stream of fresh content to keep your readers interested, engaged and coming back for reliable quality content. You will work with a dedicated blog writer who will get to know your brand’s voice & values, your industry’s most important topics and the best way to craft SEO content for your site that supports your content marketing initiatives.
Guest Posts
Your blog should have a steady stream of fresh content to keep your readers interested, engaged and coming back for reliable quality content. You will work with a dedicated blog writer who will get to know your brand’s voice & values, your industry’s most important topics and the best way to craft SEO content for your site that supports your content marketing initiatives.
Website content
Beyond blog articles, your website’s content should be strong enough to stand on its own. Your expert writer can craft descriptive, persuasive language for your product landing pages, empathetic, emotion-evoking language for your about and mission/values pages and direct, professional content for your leadership pages – all with UX and SEO in mind.
LinkedIn Articles
Branded content belongs in many places other than just your blog. LinkedIn articles give you the opportunity to show off your expertise and build your brand’s authority and thought leadership. Your article writer can ghost-write content for LinkedIn, giving you the chance to share industry news, insights, advice and opinions – all on the social platform designed for professionals.
Press Releases
Press releases are essential communication tools for brands, especially when an important change in the organization occurs, such as adding a new product, bringing in new leadership or announcing a merger or acquisition. Our writers create quality press releases, and our content distribution services can get it published on PRNewswire and other channels.
Micro Content
Article writing isn’t always long-form, highly detailed writing. Each copywriter on our expert editorial team is adept at writing a variety of content types, including micro content such as ad copy or product descriptions. Our social media management services also provide to-the-point, punchy yet professional posts that you can share on Twitter, Facebook and other platforms.
Custom Content Created for Your Audience
Our team carefully crafts every step of the content writing process to engage your target audience. From the outset, our production teams, project managers and content marketing strategists research your industry, market, competitors and customers to determine the best way to:
- Create digital articles that resonate with your most promising sales prospects.
- Target high-intent search queries.
- Bring potential customers into the sales funnel.
- Nurture your brand relationship toward an eventual conversion.
There are several factors our professional writers consider when writing to any audience:
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Should You Outsource Article Writing Services?
Outsourcing article writing services to a content marketing agency isn’t your only option, of course. Depending on available resources, you may be able to take that work in-house or assign it to a freelance writer.
There are pros and cons to outsourcing this kind of work through an SEO article writing service, but the benefits far outweigh any potential concerns:
Pros
Dedicated professional writers who understand your audience, industry and brand.
A full-service content strategy that aligns every article with your marketing and commercial goals.
Comprehensive topic and audience research ensures that each article resonates with your readers.
Strict quality control measures produce clean copy that accurately reflects your brand and your message.
Agency writers have years of experience working in different industries, developing significant subject matter expertise.
Expert writers can lend their article rewriting services to mold existing site content into SEO-enriched works that draw more organic traffic and increase search ranking.
Full-service agencies provide services beyond copywriting, including design, video, social media, web development, marketing strategy and SEO consultation.
Content writing services are typically far less expensive than hiring an in-house editorial team.
Cons
Dedicated professional writers who understand your audience, industry and brand.
A full-service content strategy that aligns every article with your marketing and commercial goals.
Expert writers can lend their article rewriting services to mold existing site content into SEO-enriched works that draw more organic traffic and increase search ranking.
In most cases, the benefits of working with a content marketing agency far outweigh building a dedicated internal team or handing assignments to unvetted freelancers.
Brafton’s article writing services deliver more than just quality content. Everything we produce is in support of a broader content marketing strategy. Our teams routinely measure and analyze article performance, and continually refine content to draw more traffic, increase search visibility, produce qualified leads and, ultimately, generate more revenue.
We’re helping our clients meet and exceed their commercial goals, one article at a time.
