Commercial Video Production
Engage potential clients, produce high-quality corporate videos and collaborate with a world-class creative team with Brafton’s comprehensive video marketing services. As a leading commercial video production company, we specialize in delivering exceptional video production services that elevate your brand.
By entering your email address, you agree to receive emails from Brafton in accordance with our Privacy Policy.
You may unsubscribe from these communications at any time.
Video for Every Stage of the Sales Funnel
Video content accounts for 82% of all web traffic, making it an indispensable tool in today’s digital landscape. It’s one of the most powerful communication mediums for making a lasting impression on your target audience. Whether it’s through engaging web commercials, animated explainer videos or captivating promotional videos, a single, exceptionally memorable video ad or TV commercial is like a mnemonic device: If you can recall the content, it’s that much easier to recall the brand that published it.
Video is also an effective way to visually represent complex ideas in a digestible format. Through the use of motion graphics, 2D animation and 3D animation, businesses can bring intricate concepts to life. Case in point, 94% of businesses say video helps people gain a better understanding of their products or services. High-quality videos can transform abstract ideas into engaging narratives that resonate with your target audience.
Good ideas represented in a great way can provide a whole new perspective on a brand and its offerings. This is the core tenet of video marketing and the mindset that the Brafton production videographers bring to visual storytelling at every phase of the sales funnel. Our production process is designed to ensure that each video project delivers high-quality video content that engages and converts.
BRAND AWARENESS
Two-minute how-to videos, animated explainer videos and quick-tip overviews are examples of top-of-funnel content that can be quickly and passively consumed and easily shared across social media channels. By utilizing engaging visuals and compelling storytelling, these promotional videos serve as an introduction to your brand, positioning you as a thought leader in your industry.
LEAD GENERATION
Gated video content such as tutorials, webinars, virtual tours and product demonstrations are inroads for engaging potential customers. These types of corporate video productions provide valuable information to your audience while encouraging them to take the next step in the buyer’s journey. Offering high-quality video content that addresses their needs establishes trust and credibility.
LEAD NURTURING
Video testimonials, service introductions and interviews with satisfied customers can all help move leads from the middle of the sales funnel toward the bottom. These forms of commercial videography offer social proof and highlight the real-world benefits of your products or services. By showcasing authentic experiences through high-quality videos, you can effectively nurture leads.
CUSTOMER LOYALTY
Training videos, walkthroughs and explanations can help customers maximize the value of your products and services and, ultimately, provide more reason to stick around. High-quality instructional videos not only reinforce your brand’s commitment to customer success but also enhance customer loyalty by providing ongoing support.
Our Commercial Video Production Services
Brafton staffs in-house scriptwriters, producers, videographers and editors who work directly with content strategists to ensure video is used effectively in a marketing strategy. As a full-service video production agency, we offer comprehensive commercial video production services tailored to your specific needs.
Our professional production teams have hands-on experience with the latest and greatest video-editing software and camera equipment, as well as access to an on-site studio and a network of on-screen talent. We also staff skilled animators who create stunning 2D animation and 3D animation, motion graphics and other forms of animation to complement your video marketing strategy. Whether you’re looking for live-action footage or animated commercial videos, we’ve got you covered.
With our help, businesses can create compelling visual content without the high commercial video production cost typically associated with such projects. Our efficient production process ensures you receive high-quality videos that meet your budget and timeline requirements. By leveraging our expertise as a leading commercial production company, we help you maximize your return on investment.
From developing a creative concept to shooting new footage, splicing together existing footage, adding visual effects, recording audio and everything in between, our video services cover the entire spectrum of film production. As an experienced video production agency and advertising agency, we’re committed to delivering the highest-quality results. Our comprehensive services ensure that every video project we undertake aligns with your marketing strategy and resonates with your target audience.
Video Ads
A branded video ad informs, entertains and inspires your audience. It builds brand awareness through visual storytelling, engaging footage and polished editing. Whether it’s a broadcast commercial for TV spots or a promotional video for online platforms, our team ensures that your message reaches your target audience effectively.
Your professional videographer can write, produce, shoot, edit and distribute online video ads to help your company make a great first impression with your next potential customer. With expertise in creating high-quality video content, we transform your ideas into compelling video advertising campaigns.
CORPORATE PROMOS
A corporate video promo is like a video ad but with a greater focus on the people and the corporate values that drive an organization. These promotional videos showcase your company’s culture, mission and the stories behind your brand.
Rather than putting products and services front and center, footage focuses more on employees at work, in their communities or with customers. This approach humanizes your brand and strengthens connections with your target audience. Our corporate video production services ensure your brand’s story is told authentically and professionally.
EXPLAINER VIDEOS
These highly informative, instructive and useful videos can range from short and sweet how-to video animations to 10-minute whiteboard presentations that teach you everything you need to know about a particular subject. Explainer videos simplify complex ideas, making them accessible and engaging.
Explainer videos can be live-action, video-animated or a combination thereof, and can be used to support any type of marketing campaign — from building brand awareness to helping existing customers solve their problems. Our team specializes in explainer video production, including creating animated explainer videos that utilize motion graphics and 2D or 3D animation to captivate your audience.
ON-SITE FILMING
Brafton’s videographers, producers, and presenters can be wherever you need them to be, ready to record live footage and audio for your next video shoot. We scout out shooting sites, source on-screen talent, conduct interviews and more. Our commercial videography services are designed to capture the essence of your brand in every frame.
From filming an industrial video that demonstrates your manufacturing prowess to covering a conference or product launch, our veteran videographers have done it all. Whether it’s a large-scale video project or a quick promotional video, we deliver high-quality videos that meet your expectations.
Animated Videos and Motion Graphics
Some concepts are harder than others to represent through live video. But there is almost nothing Brafton’s highly creative motion graphics team can’t bring to life. Our animation specialists excel at transforming abstract ideas into visually stunning animated commercial videos.
Our animators can use 2D and 3D motion graphics to tell stories, explain the features of products or services, demonstrate complex concepts and much more. Whether you’re looking for an animated explainer video or dynamic visuals for your promotional campaigns, our team delivers animations that captivate and inform.
Video Testimonials
Video testimonials are the documentaries of commercial video production. They give satisfied customers a chance to tell their stories on camera. These powerful promotional videos build trust and credibility by showcasing real experiences.
At Brafton, we can create video testimonials from scratch, including conducting and filming interviews with your customers, or we can splice together existing footage. Our video production services ensure each testimonial is authentic, engaging and aligned with your brand messaging.
PRODUCT DEMOS
Video is a great way to show your products and services in action. You can use visual storytelling to demonstrate specific features and differentiators that are too complicated or less impactful when conveyed through copy. High-quality product demos can significantly influence purchasing decisions.
Whether you want to create an introductory video for new customers, e-learning resources for your staff or step-by-step product tutorials for every aspect of your product or service, our videographers and animators can help. Our promotional video production services are tailored to showcase your offerings in the best possible light.
Video Editing
Your script, B-roll and footage aren’t a story until they’ve been woven together into a final cut. The editing phase is crucial in transforming raw footage into a high-quality video that resonates with your audience.
Whether you’re halfway through the editing process or haven’t even started, our post-production services can put the finishing touches on your original content. As a leading video production agency, we utilize state-of-the-art editing techniques to craft videos your subscribers will remember. From color grading to motion graphics, our team ensures that every detail enhances your video’s impact.
UX & WEB Design
Inbound marketing is bigger than SEO strategy and content creation. You need a strong brand narrative, a technically sound website and a frictionless user experience across all digital marketing channels. We can develop your brand story, deliver website audits and UX analyses, optimize site performance with technical SEO best practices and make data-driven design decisions that boost conversions.
Liven up your website content with engaging animations and high-quality videos that enhance user engagement.
Bring Your Brand to Life With Video Marketing
From a B2C advertising campaign to a niche whiteboard video for industry experts, a video’s versatility knows no bounds. Whether you’re looking to produce TV spots, web commercials or interactive animations, we have the expertise to deliver high-quality content that resonates.
Our video production team and animators can help you achieve your commercial goals. As a leading commercial video production agency with a footprint on six continents, we know how to fuel your digital marketing with the right marketing videos in the right channels at the right time. Our experience spans various industries, enabling us to tailor our services to meet your unique needs and budget.
Not in the US?
