eBook Promotion Services
Even the most outstanding book writing and design will fail to effectively engage your targeted audiences without proper eBook promotion services. Successful ebook marketing is essential to stand out and reach potential readers.
By entering your email address, you agree to receive emails from Brafton in accordance with our Privacy Policy.
You may unsubscribe from these communications at any time.
Prioritize eBook Promotion
Brafton teams utilize industry expertise across multiple channels including social media marketing, email marketing and more. We deliver a high-quality eBook marketing service that’s designed to generate leads, establish thought leadership, increase brand awareness and guide your prospective customers down the sales funnel. Our eBook marketing services ensure your content reaches the right readers through strategic promotion on different platforms including social media.
Without a strategic promotional plan in place, creating eBooks or any other content marketing asset is a waste of time and money. However, with book promotion services that utilize social media, email marketing campaigns and pay-per-click (PPC) advertising, eBooks are proven conversion tools that grab and hold audience attention.
eBook Strategy
Along with creative teams featuring marketing experts, industry-specific writers and designers, Brafton clients are provided with dedicated content marketing strategists and project managers experienced in eBook publishing and eBook promotion.
Brafton strategists research and analyze relevant industry data, including your competitors, to craft results-driven marketing services tailored to your specific commercial objectives. Project managers work in conjunction with strategists to execute approved strategies and oversee both the creation and timely delivery of content, including eBooks. Writers and designers use modern content marketing best practices to craft engaging assets that adhere to all brand guidelines, quality expectations, strategic goals and deadlines.
Unlike white papers, which take deep, in-depth dives into specific topics, eBooks are intended to condense detailed information into digestible content supported by eye-catching visuals that help tell your brand’s story. Our design team specializes in creating stunning book cover designs that capture the essence of your message and attract potential readers. Working in concert, strategists, project managers, writers and designers work tirelessly to ensure every eBook maximizes marketing potential and audience impact with affecting imagery and minimal text.
An ideal middle-of-sales-funnel content marketing asset to promote on social media and through targeted emails, Brafton’s promotions and engagement experts will work with your creative team to promote your eBook among social followers on all major social networks. We also craft promotional email campaigns, eBook promotion sites and create customized banner ads aimed at your target audience.
Social Media Promotion
Your audience is found across multiple social networks, engaging with content and searching for their next great read. Your eBook should be too. Brafton social media strategists employ user engagement, follower-building and influencer-relation best practices to promote eBooks and other content marketing assets via your social media accounts, including Facebook, X (formerly Twitter), LinkedIn, Instagram, YouTube, Pinterest and Google+. By utilizing social media book promotion techniques, we connect your eBook with readers.
Through custom reporting, Brafton strategists provide you with an in-depth understanding of your social marketing strategy, its results and tactical next steps. We analyze engagement metrics to refine your marketing campaign, ensuring your eBook gains traction among potential readers.
Email Promotion
When used correctly, email remains one of the most effective marketing channels for reaching readers. The medium lets you engage a huge number of subscribers and prospective customers quickly and easily.
Utilizing industry best practices and leading marketing automation software, Brafton provides promotional email distribution services. Our strategists can help you build out an email list, create messages that will help you promote your latest eBook and design custom illustrations and calls to action crafted to convert.
Designed to grab audience attention, generate clicks and encourage next steps, emails are created through collaboration between Brafton creative teams and content marketing strategists. Whether as part of a targeted email campaign, a one-off email blast to launch an asset, a press release or regular newsletter, emails are fashioned to get results.
PPC Promotion
As part of social media outreach and engagement, Brafton provides social media advertising management. From a Facebook ad to a promoted post on X, strategists work across all major social platforms to create and manage targeted pay-per-click (PPC) content designed to generate audience interest. Our PPC promotion service extends to platforms like Google Ads, allowing us to target specific keywords and reach the right audience.
Working on budget and deadline, PPC experts and consultants collaborate with creative teams to leverage engaging imagery, compelling book descriptions and analytics-inspired personalization to adapt each ad to specific social networks in order to maximize results.
Accounting for your overall strategy and commercial objectives, each PPC campaign is customized with measurable metrics in mind.
eBook Promotion Optimization
Brafton promotional efforts can be enhanced through a strong conversion rate optimization (CRO) strategy. Successful promotion depends on guiding prospective customers to take the next step. This can be accomplished through the use of custom CTAs, tailored lead generation forms, hosted landing pages and more. Our website design team ensures that your landing pages are optimized to attract potential readers.
Brafton’s proprietary Arch™ technology allows for the creation and implementation of dynamic CTA buttons to capture audience attention and encourage desired actions. Additionally, Arch™ can be used to build landing pages that allow you to gate your eBook, enabling you to properly leverage the asset to generate leads. Finally, made-to-order on-site forms make it easy to record customer information on static landing pages and website sidebars, building your email list for future marketing campaigns.
Brafton strategists can help ensure customers find your digital book through organic channels as well. Search engine optimization (SEO) of dedicated eBook landing pages boosts your asset’s odds of ranking higher on search engine results pages (SERPs). Strategists can then test various promotional and SEO-based efforts to discover which methods provide the highest return on investment. Using hard data and analytical insight as part of the book promotion services strategy, your Brafton team will ensure your content marketing asset receives the attention it deserves from the audience you desire.
UX & WEB Design
Inbound marketing is bigger than SEO strategy and content creation. You need a strong brand narrative, a technically sound website and a frictionless user experience across all digital marketing channels. We can develop your brand story, deliver website audits and UX analyses, optimize site performance with technical SEO best practices and make data-driven design decisions that boost conversions. Enhancing your brand requires a cohesive approach that encompasses book cover design, engaging content and seamless navigation.
Not in the US?
In the UK?
In Australia?
In Germany?
