Animated Explainer Video Company

What’s the easiest, most efficient way to promote your brand, describe your product and inform your prospects? Explainer videos.

And when you partner with a top-tier animated explainer video company, you get a final product that delivers exactly what you’re looking for. At Brafton, our animated video production and explainer video service help captivate your audience and convey your message effectively.

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Explain Your Brand With Video Production Services

Everyone is strapped for time and your target audience is bombarded with competing products and services every day. So how do you get your brand in front of the right people at the right moment? Oh, and also get them to convert?

The answer: explainer videos.

At Brafton, we know short, quick-hitting, targeted and personalized video content work. Our animated explainer videos have the power to convey a message clearly while keeping an audience engaged from the opening scene to the very last second. They take the story you’re trying to tell and transform it into an organized and immersive presentation for your target audience.

The result? More clicks, more conversions and of course, more customers.

Explainer videos use personalized messaging to move potential clients through the buyer’s journey. By combining high-quality audio with eye-catching visuals, your audience will not only digest complex topics but also be inspired to take action. Our creative team ensures they deliver quality video content tailored to your audience’s needs.

Your brand isn’t a static, one-dimensional image that can be conveyed in words alone. You need to create effective videos that elevate your brand and illustrate your offerings. That’s where an explainer video production company comes in. When you partner with the pros, you can feel confident that your animated explainer video will bring your story to life and resonate with the audience you’re trying to reach.

When, Where and How to Use Video

Your business provides solutions. But how do you convince leads of this if they’ve never done business with you?

Explainer videos are direct, concise and methodical — the perfect medium to prove yourself, nurture prospects and close a deal. But to drive these kinds of results, you need to keep your audience engaged. And to do that, you need to implement best practices, like getting your video to the perfect length to keep your audience engaged, using simple and direct language, maintaining a conversational tone and picking the right voiceover.

Sound complicated? No worries — that’s why we’re here. Our well-versed video production team knows exactly what to include to turn your explainer video into a high-yielding masterpiece.

And once you have your final product, you can leverage different marketing channels to get your explainer video seen by the right audience. These channels might be email, social media, trade shows, events, retargeting campaigns, landing pages or sales enablement. Essentially, wherever your audience is, that’s where your video will need to be.

From health care to manufacturing to education, brands of all shapes and sizes can benefit from animated explainer videos. Don’t believe us? These videos speak for themselves:

Check Out These Explainer Video Examples

Supply chain example.

Education marketing example.

Manufacturing example.

Achieve Creativity at Scale With an Animated Explainer Video Company

Let’s face it: We’re bombarded with video content all day, every day. That means if you want to create an explainer video that cuts through the noise and reaches your target audience, it needs to be done right.

By working with a professional animated explainer video production company, you receive a team of experienced, talented, and skilled animators, videographers, scriptwriters, and marketing specialists to handle every aspect of your project. We leverage the best tools and strategies to drive our work and produce impactful explainer videos for every industry.

Already have an idea? Let’s get to work. Want to collaborate on visions for your brand? We’re the largest content marketing agency in North America for a reason.

What are Explainer Videos?

At their core, explainer videos are educational presentations designed for a specific audience. These videos provide concise insights into a concept, whether it’s your company’s mission and values, products and services or the problems your solutions remedy.

By combining high-quality video production, sound effects and scriptwriting services, an explainer video can turn any topic into an informative and engaging video presentation. And if you choose to create an explainer video animation, our motion graphics team is ready to get to work. Whether you’re envisioning a 2D animation, 3D animation, whiteboard video, live-action, screencast, product video or something else, we’ve got you covered.

Between our team of industry-leading animators, video production professionals who can take the shoot to your location and an in-house studio, Brafton is the video production company that can turn your vision into a reality. Our project management ensures a smooth process from concept to final product.

Watch our animated Breadth of Services explainer video:

Types of Explainer Videos

Explainer videos are effective because — when done right — they deliver clear answers to an audience in a short amount of time. To put it simply: If you’ve got a message, video marketing can communicate it.

But creating an explainer video isn’t a one-size-fits-all process. In fact, there are many types of explainer videos to choose from and the one you decide to create will depend on your goal, budget and audience.

Our team at Brafton specializes in crafting custom animated explainer videos and motion graphics that bring your ideas to life. Whether you need a training video, promotional video or corporate video production, we’ll collaborate with you to deliver a final product that fits your vision.

We also excel in creating engaging visuals using animation services such as 2D animation, 3D animation and motion graphics. Our animated explainer video production services help companies bring their brand stories to life. With an explainer animation, you can simplify complex topics and communicate your message effectively.

Explainer video production is a crucial part of digital marketing. It builds brand awareness and allows businesses to leverage storytelling to connect with their audience. Whether you need a whiteboard animation or an animated commercial, we ensure our video production process meets your expectations.

If you’re looking for a trusted animated explainer video agency, we’ve got you covered. From engaging animation styles to corporate video production, our team delivers videos that captivate your audience and drive results. Our animated explainer video services are tailored to your business needs, ensuring a seamless process from start to finish.

Our Brafton.com explainer demonstrates how paid & organic traffic impact your digital marketing efforts.

Animated Explainer Videos

For branding initiatives, animated explainer videos are the way to go.

A short video animation lets you showcase your product or service and explain it via voiceover, but it also highlights the design features of your brand, such as style, tone, color, logo and typography. Even your animation style can say something about your company’s identity and its unique selling proposition.

When it’s time for your buyers to make a purchasing decision, those visual elements will help them remember who you are.

Animations also synthesize and present dense information in a media-rich format. Abstract concepts like software, step-by-step how-tos and logistics can be easily captured and animated in motion graphics that compel your audience to take action.

Our videography team can make the video your brand needs, including 2D and 3D animation, animated logos, social media videos and more.

Lasko explains the benefits of using air purifiers with HEPA filters at home or in the office.

CORPORATE PROMOS

A corporate video promo is like a video ad but with a greater focus on the people and the corporate values that drive an organization. These promotional videos showcase your company’s culture, mission and the stories behind your brand.

Rather than putting products and services front and center, footage focuses more on employees at work, in their communities or with customers. This approach humanizes your brand and strengthens connections with your target audience. Our corporate video production services ensure your brand’s story is told authentically and professionally.

OliverWight explains 4 ways Integrated Tactical Planning can benefit businesses.

Whiteboard Animation Explainer

Whiteboard video is an ideal medium for an explainer. Featuring a whiteboard drawing completed before the viewer’s eyes and voiceover talent that describes the concepts being drawn, this type of video is easy to follow, simple to understand and effective at making a great impression.

Our animation team uses best-in-class explainer video software to bring your whiteboard animation to life, including Adobe Illustrator, After Effects and Audition. Your professional whiteboard explainer video can be shared on social media, through email, on your website and more to reach your audience.

OliverWight explains 4 ways Integrated Tactical Planning can benefit businesses.

Lexia Learning highlights the features of its online reading comprehension platform, Lexia PowerUp Literacy, in this explainer.

Demo or Product Video

Brafton’s videographers, producers, and presenters can be wherever you need them to be, ready to record live footage and audio for your next video shoot. We scout out shooting sites, source on-screen talent, conduct interviews and more. Our commercial videography services are designed to capture the essence of your brand in every frame.

From filming an industrial video that demonstrates your manufacturing prowess to covering a conference or product launch, our veteran videographers have done it all. Whether it’s a large-scale video project or a quick promotional video, we deliver high-quality videos that meet your expectations.

Brafton’s Custom Video Production Process

Creating a custom explainer video takes time and professional expertise. Our video production process typically follows these steps:

Not sure what your explainer should focus on, specifically? No problem – our in-house videographers and marketers are expert brainstormers who can help you identify the best topics to cover in an explainer video for your brand.

Wise video marketers never overlook the power of good storytelling. Our editorial team can write your video script to be clear, compelling and concise enough to make a good impression.

Animated explainer videos are preceded by storyboards, or visual outlines of what your motion graphic will look like. Here, you’ll see how the script lines up with the imagery, what designs the animation will include, character appearances and more.

We’ll travel to where you need us, or shoot your explainer in-house at our studio. No matter where the video shoot takes place, our professional videography team will be ready with the latest HD and 4K video cameras along with professional lighting and audio equipment. Or, if your business’s needs are better met through an animated video, our in-house animators can create a motion graphic that is second to none.

We use the best video editing tools, including Adobe Premier, Final Cut Pro X and Davinci Resolve. We’ll incorporate background music, graphical elements and effects to ensure your final video is in line with your branding guidelines and looks excellent.

With your very own explainer video completed, it’s time to share it with the world – or at least your audience. Your dedicated content marketing strategist (CMS) will have plenty of data-backed ideas on getting your video content in front of your audience.

The video marketing process doesn’t end with the completion of the video, or even the first time you share it with your audience. Videos are lasting content, and can be utilized in many aspects of your digital marketing strategy.

As a full-service content marketing agency, we know how to leverage your explainer video for the most impact. That means delivering it to your audience through the channels that will reach them best, creating supportive collateral such as infographics and blog articles, and carefully reviewing the information about your audience that your video marketing strategy will help reveal.

And when you engage with Brafton, you’ll be working with an industry leading one-stop shop, equipped with a team of in-house video specialists who are able to bring your vision to life — or, help you to formulate a vision that will ultimately yield a significant ROI. As an end-to-end service, we can guide you through all stages — from ideation to promotion. This ensures that you don’t only gain an excellent explainer video but also the necessary marketing expertise to optimize its performance.

Furthermore, our creation process is made easy through our intuitive platform, allowing you to see the ongoing process of your video in real time and track progress throughout.

What Sets a Leading Explainer Video Company Apart From the Competition?

As an ROI-focused video production agency, Brafton has the in-house expertise necessary to turn an idea into a high-performing marketing asset.

We offer an end-to-end video animation service, meaning that we don’t just assist with the creation of the animation just to leave you hanging. Instead, our team of content marketing specialists is able to ensure the performance of your animation is maximized based on predetermined goals — whether that’s to drive awareness, gain leads or encourage a conversion.

So, when you partner with Brafton, you don’t only gain world class animators; you also gain specialized writers, designers, paid marketing experts, social media strategists and more. Our various departments collaborate to not only ensure that your animation is highly visually engaging but that it’s also strategically designed to meet your business objectives.