Instagram Marketing Services
Instagram has more than 1 billion active monthly users, with over 50% scrolling their feeds every day. If your brand doesn’t have an Instagram presence, it’s missing out on thousands of daily interactions with potential customers. As an experienced Instagram marketing company, we can help you tap into this vast audience.
By entering your email address, you agree to receive emails from Brafton in accordance with our Privacy Policy.
You may unsubscribe from these communications at any time.
An Insta-worthy Social Platform
Tons of benefits come with leveraging the power of social media, especially when it comes to Instagram. With this singular platform, you can increase your brand’s visibility and exposure. With experts on your side, your brand can see impressive results from Instagram ads, stories and other social marketing tactics. Our Instagram advertising services are designed to maximize your reach and engagement.
As the second-largest social media platform, Instagram is quickly gaining on its parent company, Facebook. Its popularity is due to its intuitive mobile user experience and engaged communities. Moreover, Instagram shopping features and Instagram shops have transformed the platform into a thriving marketplace.
With the support of a dedicated social media strategist from our digital marketing agency, your brand can extend the reach and visibility of its visual content. Our team offers comprehensive digital marketing services tailored to your needs.
What is Instagram Marketing?
Instagram marketing is how brands use the app to make connections with their target audience. It’s commonly used to market products and services and build brand awareness and loyalty. Its popularity has grown as marketers understand the power of visual content. Although most consumers have Instagram, using it as a marketing tool is vastly different than just posting a picture of your puppy.
You may be wondering if paying an Instagram marketing agency to strategically position your brand on the platform is worth it. Because there are so many intricate features and possibilities — and stiff competition — involved in social media management, using professional Instagram marketing services is well worth the investment.
In fact, 49% of marketers rate visual marketing as very important to their digital marketing strategy. As a leading digital marketing agency, we recognize the significance of leveraging Instagram’s potential.
The platform’s popularity with consumers makes it a massive opportunity for brands willing to dive in and start interacting. As with all forms of marketing on social media networks, it always pays to build a sense of community. Collaborating with an Instagram influencer marketing strategy can amplify your brand’s message and reach.
Hear From Some of Our California Clients:
How We Helped Allitix Go All-In on Thought-Leadership Content
Getting More Eyes on Girl, LASH’s Instagram Page
$12K Worth of Traffic to 1 Stanford University Blog Post
How It Works
A successful Instagram marketing strategy takes advantage of all the tools the platform has to offer.
A typical strategy includes:
Profile Optimization
A complete profile helps you earn the trust of your Instagram followers. That includes a branded profile image, a descriptive bio, engaging Instagram story highlights and a link to your website. Setting up an Instagram shop can also make your products more accessible to users.
Follower Tactics
Instagram growth requires participation from your account. Following, liking and commenting on posts from other accounts is key — so is sharing user-generated content, which can boost engagement with potential customers. Partnering with an Instagram agency can enhance these efforts.
Keyword Research
We use Instagram hashtags that attract new followers and potential customers to your account with highly specialized social media advertising. Using the right keywords and phrases is essential to optimizing your Instagram presence. Our social media marketing services focus on effective keyword strategies.
A Regular Posting Schedule
It’s important to post regularly so your brand stays relevant. Consistent content creation is at the heart of successful digital marketing services.
Story Integration
Instagram stories appear at the top of a user’s feed. They’re available for 24 hours before they disappear, making them perfect for sharing timely content and limited-time promotions. Utilizing Instagram stories effectively can drive more traffic to your Instagram shop.
Advertisements
Paid Instagram ads can extend your reach to followers you haven’t interacted with yet. Brafton’s Instagram marketing services can help your brand create a plan to make your money work for you. As an Instagram ads agency, we specialize in creating impactful ad campaigns.
Your social media specialist can help maximize your results by ensuring each piece of your strategy is aligned and consistent with your other marketing efforts. This includes integration with email marketing and other channels.
Why is Instagram Important to Marketers?
Instagram is one of the most popular social media platforms, but it’s not just the size of the platform’s user base that makes it appealing to marketers. Compared with Facebook and X, more Instagram users follow and interact with brands regularly.
9 out of 10 Instagram users follow a business. They’re responsible for over 200 million visits to business profiles every day. With features like Instagram shopping, users can make purchases directly from the app.
Plus, these users tend to be in a prime demographic for most companies. Nearly 31% of adults aged 25-34 use Instagram.
Brands on Instagram have many opportunities to make meaningful connections with potential customers in a manner that’s familiar and authentic. That means the quality of your Instagram content matters a lot. Users can easily spot Instagram photos and videos that seem to pander or be forced. Leveraging Instagram insights can help tailor your content to what resonates best with your audience.
54% of people say they made a purchase either in the moment or after seeing a product or service advertised on Instagram. With support from an expert social media strategist, your brand can reach millions of potential customers ready to buy. Attractive, engaging and Insta-worthy content ensures they continue to connect with your messaging again and again.
What Instagram Marketing Services Do We Offer?
By learning about your organization’s mission and goals, your strategist can develop Instagram campaigns that engage and convert. In addition, tailored analytics help you understand your results so you can continually improve your strategy.
Rolling Instagram Marketing and Promotions
A successful Instagram marketing campaign relies on relevant and timely content, which is why thriving brands have well-developed, sustainable strategies. With consistent effort from Instagram marketers, your follower count will grow and you’ll see more visitors arriving at your site from this channel.
Rolling Instagram management includes activities that enhance Instagram user engagement and build your following. Your strategist can manage your Instagram account, supporting your brand with image and video posts, stories, shared user-generated content and more. Our social media marketing services are comprehensive and customizable.
In addition, your strategist can help you build relationships with influencers — accounts that may promote brands and content related to the interests of their followers. Sourcing, qualifying and collaborating with influencers requires the expertise to know when both parties are a good match for each other. Influencer marketing is challenging, but with the right strategy, it can pay off with increased brand awareness and user engagement. Our Instagram influencer marketing solutions connect you with the right personalities to amplify your brand.
Rolling Instagram management includes monthly analytics reports and a 30-minute review call. Instagram reporting helps you understand your results and adjust your strategy based on real-world data. Utilizing Instagram insights, we provide detailed reports to keep you informed.
Running a rolling Instagram campaign in tandem with other social media efforts can boost your results. Your strategist can help you align your campaign with up to four other social channels. For instance, many brands market on Instagram and Facebook because these platforms share user data. Our services can also include Facebook advertising and Facebook marketing services to ensure a cohesive social media presence.
Successful Instagram marketing relies on relevant and timely content, which is why successful brands develop sustainable strategies.
À la Carte Instagram Posts
Instead of a rolling Instagram campaign, a social media strategist can help you craft one-off posts to promote blog content, webinars, events and other offerings. This option might be a good idea if you want to support an in-house social media expert or you’re just dipping your toes into the platform.
We know that, as a brand owner, you’re busy and have a lot of other responsibilities. Your team might not have the hours in the day that should be devoted to regular posting. The benefits that come with consistency are valuable to your company and marketing strategy. As part of the service you receive, your strategist can help you schedule Instagram posts based on our data-driven research and best practices.
Instagram Listening
People tend to be visual learners, and nothing maximizes conversions With over 1 billion people using the platform, it can be difficult to find out what people are saying about your brand. Searching Instagram hashtags and reading through user conversations is resource-intensive, especially for small marketing teams.
Your social media strategist is adept at identifying and assessing what’s being said about your company and its products. Plus, they can give you actionable advice on responding to and nurturing customers according to your goals. This proactive approach sets us apart as the best Instagram marketing agency for your needs.
Audience Engagement Videos
Video content is one of the easiest, most convenient ways to convey Video content has 2 times higher engagement on Instagram, which is what makes this media asset so valuable. Plus, the platform has plenty of different ways to upload video content, from shorter Instagram Reels to longer and more robust IGTV options. With so many choices, your content strategist can help your team identify what’s best for different audiences and goals.
User engagement on Instagram is critical to success. Your brand can gain an advantage by working with a strategist to produce short-form video content that converts. Remember, Instagram is a scrolling app — your brand often has less than a second to make an impression before your Instagram post is scrolled away. A video encourages users to slow down and take in your messaging without asking too much in return.
Instagram Ad Management
Advertising on Instagram follows a pay-per-click model that uses a bidding algorithm to place your ads in users’ feeds and stories. Using the Facebook Ad Manager, you can slice your audience into segments for more precise campaigns. Additionally, our Instagram advertising services are tailored to maximize ROI.
An expert strategist will help you build your ads, identify audiences and develop a competitive bidding strategy. This service can be combined with other PPC platforms. As a full-service Instagram advertising agency, we provide end-to-end solutions for your ad campaigns.
Promote Your Business on Instagram Today
If you want to put your brand message in front of a massive group of potential customers, Instagram is the place to do it. An optimized profile, stunning posts and the right amount of promotion can help your business thrive. Setting up an Instagram shop can also directly drive sales from the platform.
As a reputable social media marketing agency, Brafton can support you in achieving your goals. Our dedicated social media strategists can help you identify your objectives, build out an effective Instagram advertising strategy and create engaging visual content marketing campaigns. Our team is experienced and offers specialized content creation strategies with a value that can’t be replicated. We pride ourselves on being the best Instagram marketing agency for businesses seeking impactful results.
Social
WITH PURPOSE
Learn how Brafton turns illustration into ROI. Every asset has a purpose; every image matches customer intent. Design your success starting now.
In the UK?
In Australia?
In Germany?
