Interactive Infographics
Digital engagement is at a premium. Generic text, stock imagery and static content are out — interactive content is in. Take your content marketing strategy to the next level with graphics your audience can literally engage with.
By incorporating visual storytelling and visual elements, interactive infographics transform passive viewers into active participants, enhancing their learning experience and making a lasting impression.
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How It Works
If your brand has big dreams, we’ve got big content.
Our eye-catching designs are crafted to capture attention and leave a lasting impression on your audience. By combining vibrant imagery with engaging content, we create infographics that look great and drive results — in real-time.
When you work with Brafton, you’ll have direct access to a team of content marketing professionals ready to support your goals, headed by a project manager and content marketing strategist who get to know your brand, audience and goals very well. Our team believes in visual storytelling and is committed to bringing your ideas to life.
Our in-house team of expert graphic designers creates eye-catching branded visuals for their clients. They work closely with our animation and web development teams to create interactive features that captivate and educate your site visitors. From charts and graphs to dynamic animations, our designers incorporate various elements to ensure your infographics are both informative and engaging.
Once complete, we’ll build a search engine-optimized landing page to show off and promote your new infographic design. As a full-service content marketing agency, we know the work doesn’t end with the delivery of the asset. A strong SEO and content marketing strategy to support the launch and distribution of your interactive infographic is essential for producing results. Whether through blog posts, social media or email campaigns, we’ll leverage multiple channels to maximize the reach of your interactive infographics.
Your dedicated team of marketing professionals will devise a distribution strategy to ensure the right people see your most important pieces of visual content. Interactive infographics are the next frontier in content marketing, enabling site visitors to interact directly with your brand. Your readers become active participants in your brand’s content. Incorporating real-time data and interactive elements allows your audience to stay engaged and informed.
Interactive Infographic Examples
Click on each interactive infographic example to see it in action:
What is an Interactive Infographic?
Interactive infographics are data-rich, visually compelling and engaging infographics that also utilize animation so users can “interact” with the design. In essence, viewers can discover complex information on their own by scrolling, clicking, unfolding, panning and zooming over the infographic. These movements trigger the functions within the design to display additional content. Through visual storytelling techniques, interactive infographics guide users on a journey of discovery, enhancing their overall learning experience.
Common examples include:
These components can be tailored to suit your brand’s messaging and visual identity, leveraging color, typography and design elements that resonate with your audience. Interactive infographics are superior examples of static infographics, as they allow for more interesting data visualization, dynamism in the types of information that can be presented and greater user engagement. By integrating charts and graphs that users can interact with, you can present complex data in an accessible and eye-catching way.
Interactive elements can easily turn a good infographic into a great infographic.
How Interactive Infographics Are Created
Interactivity requires integration and proficiency with certain technologies, such as Adobe Illustrator, Photoshop and After Effects. The landing page that hosts the infographic should include embed code, typically from a custom-built tool or a third-party resource, which enables animated infographic elements on the site. Using cutting-edge tools and components, we ensure that your infographics are smooth, responsive and compatible across all devices.
The infographic creation process begins with a concept that requires involvement from Design, Animation and Tech departments. We provide standard infographic sizing options, but the best (or largest) ideas are better suited for interactive elements. An interactive infographic will require more data, research, user options (multiple-choice questions or multi-layered pop-up functions, for instance) and programming to create. By carefully planning the structure, from the header to the footer grid, we ensure every aspect of your infographic is optimized for engagement.
After we create written outlines and mockups, we deliver them to you for approval. Next, we begin creating the infographic from scratch while testing different visualization and engagement tactics that could enhance the user experience.
Here are a few interactive infographic ideas to consider:
- An interactive map to show your locations.
- A clickable tutorial walk-through for onboarding new employees or clients.
- A responsive pie chart that highlights how an important statistic has changed.
- Motion graphics that visually explain your services.
These innovative approaches make your content more engaging and facilitate better learning and retention among your audience.
Our team creates a test version of the graphic to see it in action and ensure it appears as expected across all web browsers and devices. The completed graphic is delivered to your team, with the appropriate GIF, SVG, PDF and other files, embed codes and elements you need. Our team can build the landing page to house your new visual communication asset and troubleshoot any issues that arise before, during and after the launch.
You and your strategist determine the final product launch and we begin measuring web results to report on progress. A well-rounded distribution plan complete with social media updates, SEO blog posts, email marketing and more, is created based on these results. Tracking real-time analytics allows us to refine strategies and maximize the impact of your interactive infographics.
Including Interactivity in Your Marketing
Interactive infographics can serve as standalone webpage assets or as part of a more holistic content launch. Many of our clients create infographics to use as sales enablement tools, product demos or user-friendly software tutorials.
At the top of the funnel, you can promote interactive graphics on social media and insert yourself into industry conversations by designing around recent trends. Brafton designers can also animate custom images, creating short motion graphics that stand in for stock images in blog posts. By replacing generic visuals with custom-designed graphics, you can enhance the eye-catching appeal of your content.
Further down the funnel, visual content allows you to collect prospect data based on how they interact with your graphic.
For example, in question-and-answer formats such as a quiz, you can track the specific route their responses took. One direction could signal the user is simply a site visitor with little interest in your product while the other could mean a visitor is a warm lead. Qualify prospects quicker, then produce follow-up content based on their interaction with your graphic. Interactive infographics serve as engaging content and valuable tools for learning about your audience’s preferences and behaviors.
Interactive infographics are more resource-intensive to create but also of higher quality. To maximize the asset’s value you should actively promote them to your target audience by distributing them across multiple channels. Whether through a dedicated blog post, social media campaign or email newsletter, sharing your interactive infographics ensures they reach the widest audience possible.
Action in your graphics leads
to interaction on your site.
The Visual Marketing You Need
We believe in content that converts and content that impacts. Without visual elements, your content marketing dollars are wasted. Visual storytelling is at the heart of successful marketing and interactive infographics are a powerful way to deliver your message.
74% of marketers use visuals as the primary asset in their social strategies.
37% of marketers state visuals are the most important type of content for their businesses.
People follow directions 323% better when using text + illustrations compared to text alone.
41.5% of marketers state custom infographics drive the highest visual engagement for their brand.
31% of marketers state they are devoting more than 40% of their marketing budget to visuals.
These statistics highlight the importance of investing in visual content to stay ahead in today’s competitive market.
More than 4 billion people have internet access and your content must compete with every piece of information on the web to earn an audience. By leveraging interactive elements and real-time engagement strategies, you can make your brand stand out and capture your audience’s attention.
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