PPC Management Pricing
Pay-per-click advertisements can generate 50% more conversions than organic content — if they’re part of a well-thought-out digital marketing strategy that includes proper bid management and budgeting.
Our PPC management services ensure that you get the most out of your advertising budget and PPC campaigns.
With a strategic approach to your PPC budget, we help you achieve maximum ROI through effective bid management, optimized monthly ad spend and tailored PPC management services.
Learn more about PPC management with Brafton:
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How Much Does PPC Cost?
Brafton offers flexible PPC pricing models to suit your needs. We price each paid campaign as a monthly PPC package of 10 units (management fee) or as a custom quote of two units per hour of work. Each unit is worth $100. This PPC management pricing does not include the cost-per-click fee charged by the advertising platform, meaning the cost of PPC includes both the PPC management cost and the actual PPC ad spend.
For context, Google’s average CPC is less than $1 on the display network and between $2 and $3 on the search network, affecting your overall PPC budget. As a general rule, CPC varies by industry, which is why the cost of PPC marketing tends to be greater in more competitive markets such as accounting, legal and other business services.
Average Cost Per Click for Paid Search by Industry:
Education
$4.18
Finance & Insurance
$5.16
Business Services
$4.90
PPC Management at Brafton
PPC Management
Our PPC management experts take the reins on your digital PPC advertising efforts for 10 units per month (no hourly rate, just a flat fee) with a monthly managed spend limit of $1,500. We help you target your audience, manage and monitor your paid advertising campaigns and deliver strategic support for all of the following:
- Paid text ads.
- Display ads.
- Retargeting (including AdRoll).
- Shopping campaigns (Google, Amazon).
- Syndication (Taboola, Outbrain and 3rd Party).
- More.
Rolling Paid Search Management
Our dedicated PPC strategists from our agency’s PPC team can manage your monthly ad spend at a rate of two units per hour. Our Promotions and Engagement Team provides additional support and expertise, helping reduce PPC management costs by reallocating spend across networks as needed to maximize results. Your dedicated PPC expert will optimize and diversify your paid ad spend across the following campaign types:
- Paid search ads.
- Retargeting ads.
- Syndication (Taboola, Outbrain, and third-party networks).
- Google Shopping Campaigns.
- More.
Onboarding New Clients
At Brafton, every client undergoes a formal onboarding process, regardless of which of our marketing services they sign up for. We work with your marketing team to become familiar with core business goals and fully understand your current marketing strategy.
From there, we look at baseline metrics through Google Analytics, Search Console and other web analytics platforms to determine if and how PPC management can help you achieve your marketing objectives. This is also where we go into full PPC agency mode, estimate PPC pricing for your campaign and provide transparent agency pricing to ensure your PPC budget aligns with your goals.
Finally, we assign a PPC consultant to your account to help you with every stage of your digital advertising campaign. At this stage, we would also begin debriefing any writers and designers who will be involved in the development of your PPC ads.
The ABCs of PPC
Pay-per-click advertising is exactly what it sounds like: Each time someone clicks on one of your PPC ads, you pay a small fee to the platform that published the PPC ad. This means you only pay for actual engagement, making PPC advertising a cost-effective method for businesses looking to optimize their marketing spend.
Across the industry, the average click-through rate for paid ads is 0.46% for display ads such as banners and between 2% and 3% for search. While this may not seem high compared to organic CTR, conversion rates for paid ads can be anywhere from 50% to 150% higher on average than organic content. This highlights the importance of investing in PPC services to maximize your ROI.
The secret to effective PPC campaign management that will yield a relatively high CTR, a strong conversion rate and, ultimately, PPC ROI, is to use paid ads as one facet of a cohesive marketing strategy. By choosing the right PPC pricing model — whether it’s a flat fee or performance-based pricing — and working with professional PPC agencies like Brafton, you can ensure your campaigns are optimized for success.
Each PPC advertising campaign should serve a specific function and have clearly established success metrics.
What is White-Label PPC?
White-label PPC is just a fancy way of saying third-party PPC management; in other words, it’s when a client works with a PPC agency. Brafton will manage your digital advertising budget and help allocate spend to the most effective networks. Our PPC agency pricing is transparent and competitive, ensuring you get the most value for your investment. This PPC optimization will help ensure that your PPC ad campaigns target the right audience on the right networks.
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At Brafton, Our Specialists Manage PPC Advertising Campaigns In the Following Capacities:
Google Ads
Google and Google-owned YouTube occupy nearly a quarter of all ad spend, digital and traditional. The search engine giant sells PPC ads on a display network and on its search engine network, which reaches 90% of all internet users. It also boasts some of the highest CTRs of all ad networks. At Brafton, our agency PPC team helps manage Google search and display ads in all of the following ways:
- Target audience identification.
- Retargeting management.
- Keyword selection.
- Meta description optimization.
- Google Ad landing page optimization.
- A/B testing.
- Banner ad design.
- Campaign performance monitoring.
- Google shopping campaign management.
- Gmail ads.
- Local Services by Google.
Our PPC consultants also collaborate with content strategists to help improve the Quality Score of each ad landing page. A strong Quality Score is the result of relevant, keyword-optimized landing page copy, and it can help you win bids at a lower CPC. This not only reduces your cost per click but also lowers your overall PPC management costs. We also ensure that the landing page UX is optimized to convert site visitors.
Google and Google-owned YouTube occupy an estimated 23.1% of all ad spend, digital and traditional.
Social Media Ads
Brafton offers social media ad management at a rate of 3 units per ad for up to $1,000 in ad spend. Any managed spend above $1,000 is custom quoted. As part of our services, a social media consultant will work across social networks to hone in on target audiences and maximize the performance of your campaigns. We also provide reporting and one custom image per ad. Our flexible pricing PPC options allow you to control your monthly spend and optimize your PPC budget across multiple platforms. The social media ad networks we support include, but aren’t limited to:
- Facebook Ads.
- Twitter Ads.
- LinkedIn Ads.
- Instagram Ads.
- YouTube Ads.
- Pinterest Ads.
- Snapchat Ads.
Video Ads
Brafton’s full-service video team can script, produce, shoot and edit video ads that demonstrate the value of your products and services. Our PPC managers can then help you distribute the ad across relevant channels to maximize exposure, ensuring that your investment delivers results and keeps management costs in check.
Retargeting Ads
Ads are most effective when they target leads that have already expressed interest in the types of products and services you sell. Retargeting networks use cookies and third-party data to match your ad content up with web users based on their browsing behaviors.
At Brafton, our PPC consultants manage and optimize ad spend across retargeting networks to help you get your ad content in front of potential customers. By effectively managing your PPC budget and implementing strategic bid management, we help you achieve better results with your retargeting campaigns. We use platforms such as AdRoll to support your remarketing efforts and drive up conversion rates.
Syndication Networks
Paid syndication extends your content across third-party sites, getting your brand’s messaging in front of a larger audience of web users. Your Brafton PPC manager can leverage networks such as Taboola and Outbrain to get your content listed on other websites so that you can tap into their existing audiences. Our agency’s expertise in bid management and optimization ensures your content reaches the right audience without exceeding your monthly spend.
À la Carte Services
Just because it isn’t referenced on this page doesn’t mean we can’t do it. Our comprehensive PPC management service and flexible pricing models make it easy for us to deliver à la carte services that include, but aren’t limited to:
- Custom PPC ad campaign reporting.
- Ad design.
- Text ad copywriting.
- Call-to-action marketing.
- Amazon ad campaigns.
- Bing Ad campaigns.
- Remarketing campaigns.
Better PPC Management Starts Here
The best PPC service boosts CTR and conversions.
At Brafton, every PPC campaign we launch is delivered to the right audience through the right network. We also analyze the landing page content for every ad we create and/or distribute to ensure you get the lowest possible CPC with the highest possible ROI and control your PPC management costs.
In the age of non-interruptive marketing, paid advertising still has a place in content marketing strategies. We’ll help you find it, whether you’re looking for a flat fee arrangement or performance-based pricing with our flexible PPC pricing models.
Not in the US?
Check out our international PPC Pricing & Packages:
United Kingdom
Australia
Germany
