Local SEO Services

83% of U.S. shoppers say they used an online search engine before visiting a store. This highlights the importance of appearing in Google search results to reach potential customers actively seeking your products or services.

76% of people who conduct a local search via mobile visit a physical location within a day — and 28% make a purchase during that visit. By targeting local keywords, you can improve your local search results and attract more potential customers to your business.

Local SEO brings real people to your store and delivers the ROI you’re looking for. At Brafton, we offer the best local SEO services to help your business stand out in search rankings and connect with your local market.

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How Local SEO Works

Local search engine optimization is exactly what it sounds like: SEO for a specific geographic region. It focuses on improving your visibility in local search results to reach customers in your area.

Just because it’s geared toward a smaller subset of customers doesn’t mean it’s less important or time-intensive than a broader SEO campaign. In fact, optimizing for local keywords requires a strategic approach. To some extent, every business is a local business, and a Page 1 search result on Google — or better yet, the Google Local Pack on Page 1 — is the best business listing of all. Both a small business and a global company can benefit from a local SEO campaign that boosts their local search rankings.

Local SEO strategy in many respects boils down to optimizing your existing online presence within Google apps and increasing your brand reach across relevant local directories. It’s about maximizing foot traffic and website traffic in a coordinated effort. Utilizing platforms like Google Ads can further enhance your visibility in local search results, connecting you with potential customers searching for your services.

As the majority of commerce migrates to the web, your company’s digital footprint is even more important than its physical storefront. Local search engine optimization boosts your organization’s online visibility so leads are continuously in touch with your locations, products, services and differentiators. A thorough local SEO audit can help identify opportunities to improve your local search rankings and online presence.

Who Can Profit From Managed Local SEO?

A local SEO solution as part of your digital marketing service from Brafton is an excellent option for businesses that:

Want to move away from managing their own local SEO due to time constraints and lack of a suitable in-house local SEO expert.

Already have a strategy in place but want to take it to the next level and build their online reputation with customized local search engine marketing from the best local SEO company.

Plan to outsource their local SEO while remaining in control of their business’s digital marketing decisions.

The Benefits of Local SEO

Local SEO has proven to be a responsive marketing tool for turning your community into a customer base. Even if you don’t have an online shopping element — or even a website — your business is going to be impacted by SEO. Many things come together to form your business’s online reputation, including happy (or peeved) customer reviews, backlink mentions on personal blogs and your Google Business Profile. It’s better to be in control of your local SEO than to cross your fingers and hope for the best — especially since this approach could increase brand awareness, grow your customer base and set you in the best possible light. 

There are multiple benefits of focusing on your local SEO, including:

Customization

It takes time to build a deep understanding of your business and industry. We get that. That’s why we assign a single team of dedicated content creators to work with you throughout our entire engagement to build seamless consistency between our team and yours.

Real-world Engagement

Our content creators dig deep into the nitty-gritty of your business, working with you to identify ideas and stories at the cutting edge of industry developments. We turn those ideas into crisp, well-researched pieces of content, helping to position your brand as a thought leader and building real authority in the space. By targeting local keywords, we ensure your content resonates with your local market and improves your local search rankings.

Multiplying Results

Our content creators dig deep into the nitty-gritty of your business, working with you to identify ideas and stories at the cutting edge of industry developments. We turn those ideas into crisp, well-researched pieces of content, helping to position your brand as a thought leader and building real authority in the space

Essentially, increased local organic traffic to your site leads to more foot traffic through your local business — or on-site conversions. With higher local search rankings, you become more visible to potential customers searching for your products or services.

You can think of local SEO as being everywhere your local customers need you to be — all at once. By appearing prominently in Google search, you connect with potential customers at the exact moment they’re searching for what you offer.

Brafton Local SEO Services

Brafton has been a leading digital marketing agency for 10+ years, and we’ve adapted our local SEO services alongside industry changes and best practices. Our SEO experts know what it takes to get your company to appear in local business listings, Google Maps and Google SERPs — all within the same SEO campaign.

As a full-service local SEO agency, our strategists and consultants craft campaigns to capitalize on your organization’s near- and long-term commercial opportunities, pushing your digital presence forward every day with solutions that convert. Our local SEO packages are designed to meet your specific needs, with transparent local SEO pricing that delivers value.

Here’s a quick rundown of expert SEO services you can expect from your Brafton team:

  • Google Business Profile optimization.
  • Google Map marketing and advertising.
  • Local citation management.
  • Local listing monitoring.
  • Brand monitoring.
  • Reputation management.
  • Localized content creation.
  • Localized site copy refreshes.
  • Localized metadata analysis and optimization.
  • Keyword research, focusing on local keywords.
  • Targeted link building.
  • NAP (name, address, phone number) verification for multiple locations.
  • Customer review solicitation and response.
  • Mobile optimization.
  • Structured data markup.
  • Business directory optimization.
  • Google Posts publishing.
  • On-page optimization.
  • Google Analytics setup.

Brafton local SEO packages are fully customizable to your company’s unique needs, today and tomorrow. They can be purchased together as part of a larger SEO campaign or contracted à la carte as needed. Either way, you’ll always have a local search expert at your disposal.

And as your target demographic, industry or products change, our services evolve right alongside them. With regular local SEO audits, we ensure your strategy stays aligned with your goals and adapts to the shifting landscape.

Local SEO Expertise and Support

SEO is really an omnichannel initiative, especially in the local realm.

Signals from social media, backlinks and online business directories all influence SEO results, which means you need an SEO firm that’s versed in many marketing disciplines. That includes the strategy to plan campaigns, the coordination to execute on them and the talent to see your projects come to life — all in one local SEO package.

Brafton’s SEO service is complemented by technical support from our web developers, ideation and creation from our multidisciplinary creative departments and end-to-end accountability from project managers.

Our local SEO marketing services are organized and run by an in-house team. That means you can access strategy, assets and analytics through a single point of contact across the entire spectrum of your SEO package.

With Brafton, there’s no need to juggle multiple vendors, outsourced contractors or unvetted freelancers — everything’s done in a cohesive, collaborative workflow you can trust. You’ll work with a dedicated SEO expert who can guide your strategy in the right direction. From small businesses to large corporations, every organization can benefit from an effective local SEO strategy.

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Make Google Your Homepage

We take a methodical, data-backed approach to engineering SEO victories, and that often starts with optimizing your brand across Google’s suite of interconnected applications.

What is Google Business Profile?

Google gives businesses a free business listing that will appear appropriately on Google Maps and in SERPs. Your Google Business Profile (formerly called Google My Business) is an integral part of your local SEO because it ensures your potential customers can find out more about your business. If your company is properly listed with the right information, you’re more likely to show up first in Google Maps when somebody nearby searches online.

Google is also the first place people search for company reviews — 81% of consumers use Google to evaluate local businesses. Therefore, building the trust of your organization by growing your positive reviews on Google will go a long way to attracting new customers who find you via local search.

It’s up to the business owner to add and update their information to keep it accurate. The more up-to-date you keep your Google Business Profile, the more likely you’ll rank higher than those who haven’t. Google also provides a space for businesses to update their customers about their operations through their profile as well, making it easier for customers to know exactly how to do business with you.

Google automatically exports the business data from your Google Business Profile account to several other important online marketing channels, including:

  • Google Maps.
  • Local 3-packs.
  • Knowledge panels.
  • Google Posts.
  • Mobile SERP carousels.

With Brafton, every Google SERP effectively serves as the front door to your business. When searchers need you, they find you. Our expertise in optimizing for Google Local ensures that your business appears prominently where it matters most.

Local SEO Ranking Factors

Organic SEO ranking factors have an enormous impact on whether your company is visible online and how much traffic you can expect to generate.

While the core tenets of SEO apply in principle, local search follows subtly different practices because the ranking factors in play are weighted differently in the eyes of search engines.

Industry studies have shown that the top local SEO ranking factors that should influence your organic marketing campaigns are:

On-Page Signals 34%

Several on-page signals can help improve the local SEO of a website. These signals include:

  • Using your location name in the domain name, URLs and header tags.
  • Adding geo-targeted content to your site such as images, videos and blog articles.
  • Creating an XML sitemap with local listings and adding it to Google Webmaster Tools.
  • Incorporating local keywords naturally throughout your content to improve relevance in local search results.

Link Signals 31%

Link signals for local SEO are very different from the link signals for general SEO. In broader terms, links should come from authoritative sites with high Domain Authority and good page rank. However, in local SEO, links are more important if they come from sites that have a lot of local traffic. The more mentions and citations that other local businesses make about your business — and vice versa — the better ranking score you’ll receive. Engaging with local directories and community websites can boost your local rankings.

Behavioral Signals 11%

The behavioural signals for local SEO are the actions that show potential customers are looking for a local business. Some of these signals are:

  • Exploring nearby businesses on Google Maps.
  • Searching on Google Maps for directions to a specific location.
  • Checking in at a specific location on Facebook or Foursquare.
  • Clicking through to your website from local search results.
  • Engaging with your Google Business Profile.

Citations 7%

A citation is a mention of your business that’s not necessarily a direct link. Citations are mostly found on directories but can also be on blogs, press releases and other sites that list or rank businesses. The citation signals for local SEO include the number of citations and the quality of these citations (including H1 and H2 tags) and their frequency. Ensuring your business information is consistent across all platforms can improve your local SEO.

PersonaliZation 6%

Although slightly less important, the personalisation of users also plays a role in how your business will rank. This means that the search history, device location among others will be factors. So, the more localized your business is on Google — how accurate your listing is and the rest of the signals outlined here — the higher you will rank than those businesses trying to market to multiple geographical locations.

Google Business Profile Signals 6%

Your business needs to have a verified listing with Google Business Profile. Make sure you always have accurate information about your business such as your hours of operation, contact information, menu items, photos of what you offer and more. Regular updates can improve your local search ranking and make you more visible to potential customers.

Reviews 5%

The length of comments, their diversity and popularity will all be important factors in determining how much your business reviews on Google and other sites will boost your local SEO strength. Managing these and replying promptly is also vital. If you manage to get your customers to mention your location in their reviews, even better.

Local SEO services must be tailored to user experience because customer reviews and social commentary have an outsized impact on your site’s ranking potential. In terms of local SEO best practices, the above ranking factors are a great base on which to build your next campaign.

Local Marketing for a Local Market

Brafton’s local SEO services increase your presence in search, in local listings and in online directories of every kind.

For brick-and-mortar shops with one storefront, your potential customers may be the local consumers on your street. For digital-first stores, your chief audience may be anyone querying search engines with local phrases or questions.

Why Are Local Directories Important?

When you create a listing on an online directory, it’s the equivalent of you telling the world that you exist.

Directories help to rank your website higher in search engines, especially if they’re already well-optimized and have a lot of valuable SEO-driven content on their site. For directories to be effective for local SEO, they need to be both high quality and authoritative in their niche.

A directory will usually have a section for people to add their business and list contact information, but some also allow people to submit reviews or write articles about your business. They also often have links to your social media pages and other websites where people can find more information about your company or products.

To earn the attention, trust and authority of your local market segment, Brafton SEO experts capitalize on any and all local citations we find across the web. Those citations often come from online directories like:

  • Yelp.
  • TripAdvisor.
  • Google Business Profile.
  • Better Business Bureau.
  • Facebook Marketplace.
  • Amazon.
  • Bing Places.
  • Foursquare.
  • Twitter.
  • Chamber of Commerce.
  • Local.com.
  • Angie’s List.
  • Yext.
  • Merchant Circle.
  • LinkedIn Company Directory.
  • Apple Maps.
  • Moz Local.
  • And more.

Our local SEO marketing services put your business front and center — in both the physical and digital realm — creating a branded, widespread customer experience for your local marketing niche.

How Local SEO Fits With Other SEO Campaigns

Local SEO isn’t an isolated effort. It can (and should) be combined with other digital marketing tactics, as well as larger SEO campaigns that target audiences in different geographies, markets or stages of the sales funnel.

Brafton’s specialized approach to content marketing and SEO is agile enough to keep pace with changing Google algorithms and customer expectations. And that means developing optimized strategies for your business as it undergoes any transitions, interruptions or expansions.

As such, your company may need to tap into SEO services outside of or in addition to local SEO — and we’ve got you covered.

Brafton’s SEO experts engineer bespoke campaigns for:

Regional SEO

With regional SEO, your goal is to target customers within your city or municipality as well as those within the surrounding area. You’re not aimed at reaching the entire country, but may want to serve the county or even state with relevant SEO targeting.

  • Region-specific organic content creation.
  • Geo-targeted long-tail keywords.
  • High-value link building.

National SEO

National SEO requires much broader terms than those used in local and regional SEO and will require its own strategy to ensure its continued success. Although you have a wider audience to reach, keywords should be precise to guarantee you’re reaching the right audience.

  • Broad, location-agnostic keyword ranking.
  • Featured snippet optimization.
  • Enterprise-level link building.
  • Multi-site, multi-brand management.
  • Advanced audience segmentation and list building.

International SEO

Our global community makes it easier than ever to reach millions of viewers and potential customers worldwide. Much of your content should determine which countries and even what languages you want to reach. You don’t necessarily need to target the entire world; however, international SEO techniques are important to reach countries beyond your own.

  • Multi-national content creation.
  • Language localization.
  • Multi-domain and multi-site management.
  • Global keyword research.

We also work laterally across many different content formats and technical disciplines, providing:

On-page SEO

On-page SEO can be defined as all the work that you do on your website to improve its search engine rankings. It includes:

  • Optimizing your site for search engines so that it ranks well for relevant keywords.
  • Creating useful, high-quality content that attracts links from other websites.
  • Making sure your site loads quickly and doesn’t have any technical issues.
  • Ensuring you have a sitemap and robots.txt file set up correctly.
  • Incorporating local keywords to improve local search results.

Off-page SEO

Off-page SEO is about creating links to your site from other sites and social media platforms to rank higher on the SERPs. Off-page SEO can be divided into:

  • Link building: Any form of link building such as guest blogging, influencer marketing and email outreach.
  • Social media marketing: Any form of social media marketing such as Facebook ads and X advertising.

Technical SEO

Technical SEO includes tasks such as building a website with a fast loading time, optimizing the site code and ensuring that your site has proper security measures. Of course, technical SEO isn’t just about making a website look good to humans — it also needs to be optimized for machines. If a search engine’s crawler cannot see or access the content on your site, it won’t show up in search results either. Regular technical audits can improve your site’s overall performance and local search rankings.

Video SEO

Video SEO is the process of optimizing a video for search engine crawlers. The first step to optimizing video is to find the best and most relevant keywords. Once you have found a list of keywords, it’s time to create subtitles for your video so that it can rank well in YouTube searches. You should also add metadata about your video such as tags, title and description to help with ranking on other sites like Facebook.

Mobile SEO

Mobile SEO is the optimization of your website and online presence to adapt to mobile devices. It’s important to have a plan for mobile SEO throughout your entire digital marketing strategy and not leave it as an afterthought. If anything, it should come first as mobile searches account for about 60% of all online search traffic. Optimizing for mobile can also improve your local search rankings, as many potential customers use mobile devices to perform local searches.

Voice SEO

With over 110 million voice assistant users in the U.S., voice SEO has become more relevant than ever. Google is more likely to use your website if it directly answers a question that’s asked. If it’s the best response available (uses the best SEO techniques) then your site will appear in Google’s answer box, which is the space most likely to be used by voice assistants.

E-commerce SEO

E-commerce SEO is the search engine optimization process taken to boost traffic to an online store. Your description links, backlinks, targeted keywords and all other SEO types will impact your store’s credibility and the likelihood of appearing on Google SERPs and, even better, on Google’s shopping lists.

If you need search engine optimization, you’ve come to the right place. There’s no such thing as an SEO service that we don’t offer. From local SEO to technical SEO, Brafton has the expertise to elevate your brand and connect you with potential customers.

Local Search, Big Results

Traditional SEO companies may only be proficient in old-school SEO and nothing else.

We’re not a traditional SEO company. At Brafton, SEO strategies can be localized, but their results are supersized. Furthermore, we can simultaneously act as your local SEO company while also working on your national or global search campaigns. In other words, we’re the only SEO company you need.

Up and down the sales funnel and throughout the customer journey, your dedicated team drives results regardless of scale. From conception to creation to conversion, the full lifecycle of your digital marketing is optimized for the qualified leads you intend to earn. This translates to cold, hard ROI.

Meet with a Brafton local SEO consultant to start getting the local results your business wants. Our transparent local SEO pricing and customized packages ensure you get the best local SEO services tailored to your needs.

Not in the US?

We offer local SEO services all over the world:

United Kingdom

Check out Brafton’s local SEO services in the United Kingdom

Australia

Check out Brafton’s local SEO services in Australia

Germany

Check out Brafton’s local SEO services in Germany

Learn more about our Local SEO Services.

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