Social Media Consultant
You know your brand. We know social media and content marketing. Together, we amplify your online presence.
Brafton social media marketing consultants help you navigate all things social on any platform.
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Expert Support From Your Dedicated Social Media Manager
Brafton social media consultants are the mechanics, surgeons and professors of social media marketing.
We don’t grant that “social media expert” title lightly. As a leading digital marketing agency, our social media consulting service helps businesses with more than social media management. We align your goals with your marketing, connect and communicate with your target audience and drive traffic to your website.
Our expertise in content marketing ensures your social media content resonates with potential clients.
With experience spanning all social media platforms and industries, your assigned social media marketer has the expert knowledge to refine your brand’s online presence and elevate your social media profiles.
Social Media Consulting Services
Consultants offer specialist insight to implement effective social media strategies that are customized to our client brands and overall marketing goals.
We provide ongoing social media consulting services on channel updates, social media trends, changes, engagement solutions and progressive social media campaigns and strategies. Our consultants can support your business’s online presence and boost brand awareness with current trends such as influencer marketing, Instagram marketing, Facebook marketing, video content for TikTok and YouTube, augmented reality and more.
When you work with Brafton, a successful social media consultant plans everything, with all stakeholders given full visibility into the past, present and future trajectory of your social media marketing campaigns.
These efforts empower you and your team to build and execute a strong, trusted voice in the crowded social space. Not sure where to start with your social media efforts? Reach out and we’ll guide you through our onboarding process.
Social Media Management
You wouldn’t run a marathon without training. We don’t manage social media without a strategy. Unlike other consulting services that only offer insight into your current social media presence and leave the rest of your social media efforts up to you, at Brafton, your consultant will act as a social media manager, taking the lead on content generation and management.
More than just publishing social posts, your consultant creates 360-degree strategies that span all the social media platforms of your choosing. We spearhead the content creation and then share it to connect, convert and contribute to your bottom line.
Our content strategy includes crafting engaging social media content that resonates across various social platforms. By leveraging the latest social media tools, we optimize each post to align with your marketing goals.
It’s social media with purpose.
With a focus on engaging viewers through relevant content and networking with industry influencers, including on Instagram and Facebook, social media is more than just a digital marketing strategy. It’s a business strategy.
We manage your social media accounts every month, taking the burden off you and your team. Each social media management method reflects the intent of each social channel, allowing you to devote resources to the platforms your audience uses most.
Our expertise ensures your social media profiles remain active and engaging, effectively reaching potential clients.
Powerful Insights on Every Social Media Channel
Brafton consultants see data differently than most. With extensive experience and savvy social intuition, they interpret the numbers through the prism of your commercial objectives.
We provide custom reporting that dives deeper into the data, sharing insights into how well your social media marketing strategy is performing. If something isn’t working, we define tactical next steps to fix it.
We also remove any vanity metrics so that the social media metrics of your strategy are as accurate and actionable as possible. Your boss will thank you for this.
Through social listening, your social media strategist identifies your current social media presence and how your brand is being mentioned across social networks. They will flag any concerns and offer quick resolutions to keep a positive conversation going with your followers on every social media platform and across all social channels.
Strategic Research for Your Next Social Media Campaign
Consultants research methods to take your social media strategy to the next level and collaborate with your team to make it happen. There are no one-size-fits-all solutions. Your social media strategy consultant will craft an effective social media strategy that identifies the right target audience that will engage with your brand and lead traffic to your website.
Operating from an intent-driven, client-focused keyword strategy, optimal ad spend figures and relevant networks for your brand, your social media marketing consultant can build a blueprint for your brand’s success. By utilizing cutting-edge social media tools and analytics, we fine-tune your campaigns for maximum impact.
We’re fluent in all of the marketing industry’s best supportive tools, including Sprout Social, Google Analytics, BuzzSumo, Semrush and many more. If there’s data you need to know to maximize the success of your social media campaign, we’ve got it.
Beyond social media, our expertise extends to email marketing and content marketing, ensuring a holistic approach to your digital marketing efforts.
Targeted Social Media Advertising and Promotions
Brafton offers several brand-specific solutions to elevate your presence on every social media account on every platform.
With paid search and social ad management, we advise you on where your money is best spent for maximum results. Our strategists work across all major social media platforms and are well-versed in implementing social media ads, display ads, retargeting, syndication and Google Shopping Campaigns.
For X (formerly Twitter), we can do more than send out a post. We also offer live posting and follower pushes. To engage and convert users across all pages, we create and manage social media contests. Leveraging our expertise in social platforms, we design campaigns that resonate with your audience.
We distribute press releases to boost public relations and turn your company’s newsworthy events into greater search presence, targeted brand awareness and organic industry coverage. We manage email newsletter marketing to nurture your subscribers and keep your followers completely updated on your business. Plus, boost your blog posts by sharing them across social media sites.
Our content marketing strategies ensure that your message reaches potential clients effectively.
To connect your content with the right audience, your Brafton team creates buyer personas. This content strategy allows you to communicate with potential customers in more strategic ways and better attribute ROI on your social media marketing efforts.
How much you invest in social media ads should be determined by comprehensive social media metrics and insights. Spending a little on simple social media posts with no real plan or understanding of social media trends will generate less engagement than gaining the competitive advantage that an experienced consultant will give to your business.
Social Identity for Max Brand Awareness
Every brand needs a personality. Social media is a podium to voice that personality.
With campaign content calendar development, SEO-focused content mapping and persona research and development, your Brafton social media specialist helps you develop and refine your brand’s social identity.
Our content strategy ensures your social media profiles reflect your brand’s unique voice, engaging with potential clients across all social platforms.
We conduct a social media audit to assess your social community, analyze your competitors’ online and social presences and determine your audience’s current perceptions of your brand. With this insight, we implement solutions that empower your brand to rise to the top of your playing field.
Seamless Collaboration
Brafton consultants make social media easy.
With an innate understanding of goals and objectives, we collaborate with businesses toward success.
By partnering with our digital marketing agency, you gain access to a team with deep expertise in social media marketing.
We create victories small and large, and build upon them to drive end-to-end results.
