Twitter Marketing Services
Twitter marketing services from Brafton’s team of in-house social media strategists and content creators drive brand awareness, follower engagement and influencer relations on the social media platform now known as X. As a leading Twitter marketing agency, we specialize in both organic and paid Twitter advertising to maximize your reach on this dynamic social media platform.
Working with your brand’s X profile, we run organic and paid Twitter campaigns that generate #ROI, utilizing advanced Twitter analytics to fine-tune your strategy and ensure optimal performance. Our Twitter marketing services are designed to help your business connect with the over 330 million active X users worldwide.
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How Twitter (Now X) Fits Into Your Digital Marketing Strategy
There are more than 330 million monthly active users on X, granting you the opportunity to reach a large following and form enduring connections through your content. Twitter users, now X users, are highly engaged and responsive, making Twitter advertising a vital component of any successful marketing strategy.
As a must-have distribution and promotion channel, social media amplifies your brand, engages your audience and keeps your marketing agile to the latest industry conversations, breaking news and trending topics. Platforms like X and Instagram serve as essential tools in your social media marketing arsenal. Think of X as your fastest, simplest way to take the pulse of your audience.
With Twitter analytics, you can monitor engagement on X in real-time and adjust your campaigns accordingly. Through surveys, polls, real-time trend monitoring and a suite of other intuitive marketing features, your X feed is a treasure trove of actionable audience insights.
By leveraging these insights, you can enhance your marketing automation and deliver personalized content that resonates with your audience. Enhance your digital marketing strategy with Twitter marketing services from Brafton – one scheduled tweet at a time. Our digital marketing services encompass a holistic approach, integrating Twitter advertising services with SEO services and email marketing to maximize your online presence.
Twitter Management and Service Offerings
At Brafton, social media marketing services can be purchased à la carte, as part of a rolling monthly subscription or on-demand when the need arises. Our comprehensive offerings made us a leading Twitter marketing company and this has continued since the switch to X. We tailor our solutions to your specific needs.
Your assigned social media strategist works closely with your brand, channel partners and vendors to plan out your Twitter campaigns from start to finish – while still leaving enough flexibility to optimize and adjust tactics on the fly. As your trusted Twitter marketing agency, we utilize Twitter analytics to monitor performance and refine strategies. You can be as hands-off or as hands-on as you desire, and Brafton can run the entire scope of your social media management as needed. Our Twitter management service allows you to focus on your core business while we handle the intricacies of your social media platforms.
Tap into Brafton’s Twitter expertise through the following services:
- Create and set up your business X account (Twitter account), including optimizing your Twitter profile with compelling Twitter cards that attract followers.
- Optimize an existing X profile, or expand your brand across several different associated X profiles. We ensure that your X profiles are aligned with your branding and marketing strategy.
- Generate recurring or on-demand social posts. Our team creates engaging tweets that drive interaction and promote your marketing campaigns.
- Manage your X account end-to-end, along with integrated social media platforms like SproutSocial and HootSuite. We coordinate with other social media platforms, including Facebook and Instagram, for a cohesive social media strategy.
- Measure and report metrics. Utilizing advanced social media analytics, we provide insights into your campaign’s performance.
- Enhance remote and on-location event coverage via live tweeting. We enhance your events’ reach through strategic X campaigns and live engagement.
- Address customer service inquiries and respond to direct messages.
- Manage and monitor your brand mentions via social listening tools.
- Reach out to industry influencers and increase your sphere of influence with follower pushes.
- Create, track and manage contests, hashtag campaigns and other interactive content.
- Produce and curate short social engagement videos. Enhance your social media platforms with multimedia content, including videos optimized for X and other channels.
- Execute on your social media advertising budget, combining X advertising (Twitter advertising), Facebook advertising and Instagram marketing to target high-value users.
- Analyze competitor social media accounts to strategically target active users and high-value prospects.
Integrated Social Media Marketing
X marketing can be made even more effective by running cross-channel campaigns around a cohesive idea. That’s why Brafton’s social media services aren’t one-size-fits-all or siloed into rigid platform-specific offerings. As a full-service digital marketing agency, we integrate SEO services and social media management to amplify your brand’s online presence.
We keep your larger social media and digital marketing strategy collaborative and platform-agnostic so that you can invest your resources when and where they’re needed most. Whether it’s X advertising (Twitter advertising), Facebook marketing or Instagram marketing, we ensure that your message reaches the right audience on every social media platform.
Organic and paid social spend can be moved across channels to increase the likelihood of achieving your commercial objectives. Our expertise in social media advertising allows us to optimize your ad campaigns for maximum ROI.
The aforementioned Twitter marketing services can similarly be applied to other social accounts, with the added benefit of even more complementary options such as:
Management of up to 4 social networks at once, including X (Twitter), Facebook, Instagram and LinkedIn.
Monthly reporting and review calls with your dedicated strategist. We utilize social media analytics to provide in-depth reports on your campaigns.
Sophisticated influencer marketing outreach. Our influencer marketing strategies connect you with key voices in your industry.
Custom imagery and promotional tweets. We design eye-catching Twitter cards and visuals to enhance your X profile (Twitter profile).
Multichannel recommendations and collaboration. We collaborate with you to develop a social media strategy that aligns with your marketing goals.
Advanced analytics tracking. Using tools like Twitter analytics, we track performance and make data-driven decisions.
Follower- and link-building. Our Twitter marketing campaigns focus on growing your X followers and driving traffic to your website.
Depending on which social media package you select, your social media team will work laterally with other in-house creative departments to brainstorm, create and execute on your brand’s goals. With copywriters, graphic designers, animators, videographers and SEO consultants just one desk away, your social media strategy can be supported and augmented by other members of our staff. Our integrated approach ensures that your X marketing campaign (Twitter marketing campaign) is cohesive and effective across all channels.
This level of customer service keeps your social media plan moving forward at all times.
Your Goals, Achieved
X marketing (Twitter marketing) can serve many purposes and engage multiple points of the marketing and sales funnel. While predominantly used as a top-of-funnel channel to generate brand awareness, Brafton digs deeper, uncovering every possible way to leverage your brand, your X presence and your marketing strengths. Our Twitter advertising services are designed to maximize your ROI and enhance the effectiveness of your marketing campaigns.
Our diverse, multifunctional strategies serve our clients’ wide-ranging social media goals, like:
- Increasing brand awareness on X through targeted Twitter advertising campaigns.
- Extending brand reach across multiple social media platforms, including Facebook and Instagram.
- Owning share of mind by positioning your brand as an industry leader.
- Monitoring customer feedback through Twitter analytics for complaints or compliments.
- Understanding target audiences and their desires using social media analytics and marketing automation.
- Enhancing customer loyalty and engagement through personalized marketing strategies.
- Building online community advocacy by fostering interactions with X users (Twitter users).
- Improving public relations via timely and strategic communications.
- Experimenting with new marketing ideas and strategies, including Twitter cards and promoted tweets.
- Distributing content in multiple formats, leveraging images, videos and written tweets.
- Identifying trending topics and building content around them to maximize engagement.
- Generating and nurturing leads through effective X marketing campaigns (Twitter marketing campaigns).
- Driving traffic to high-value pages and assets using targeted social media advertising.
- Differentiating from competitors through tone of voice and personality, making your Twitter profile stand out.
With the right strategy, you can better understand the nuances between low-interest X followers (Twitter followers) and high-interest potential customers. Our expertise as a Twitter marketing agency enables us to tailor your messaging to resonate with the right audience. That way, you don’t populate your feed or advertise on Twitter with misguided notions of who you should be targeting and which types of content, phrasing and hashtags you should use. By leveraging Twitter analytics and social media analytics, we fine-tune your approach for maximum impact.
We’re a digital marketing agency that works smarter, so all of your expertise and brand differentiators can be put to good use. Partner with Brafton, a leading social media marketing agency, to elevate your X marketing (Twitter marketing) efforts.
Twitter Ad Management
As part of a comprehensive X marketing strategy (Twitter marketing strategy), your social media strategist leverages both organic and paid X tactics. Our Twitter advertising services encompass everything from strategy development to execution, ensuring your campaigns achieve optimal results.
A well-timed, highly targeted Twitter ad with the right bidding strategy supporting it can get your brand in front of more active X users. As a seasoned Twitter advertising agency, Brafton ensures your Twitter advertising reaches the right audience at the right time. Brafton’s paid advertising and management services help you jump to the front of the line, so your voice is heard and you can easily engage and re-engage followers and non-followers alike. We integrate marketing automation and email marketing tactics to reinforce your message across channels.
With the help of the Twitter Ads platform and other leading social tools, Brafton skillfully creates and manages your social advertising. Our expertise extends to other social media platforms, allowing for cohesive campaigns across Facebook marketing and Instagram marketing. Your ad budget remains firmly in your hands, as your team can recommend suggested spending levels and facilitate payments accordingly. We provide transparency and control over your social media advertising spend.
X ad campaigns (Twitter ad campaigns) can include:
- Custom reporting and imagery, tailored to your brand, enhancing your Twitter profile and appeal.
- Management and optimization within Twitter Ads, including Twitter analytics to track performance.
- Discovery of influential people, trending topics and co-marketing partners through sophisticated influencer marketing and networking.
- Diverse ad formats like mobile app install cards, video pre-roll and much more, utilizing Twitter cards to enhance engagement.
- Promoted tweets.
- Follower pushes.
- Promotion of your products and downloadable assets, driving traffic to your website and increasing conversions.
- Geographical and audience segmentation to target specific X users (T0witter users) who are most likely to engage with your brand.
- Auction bidding customized to your budget.
- Recurring insights and updates on remaining budget levels and campaign performance, using advanced social media analytics to inform decisions.
- Creative ad copy and imagery creation with effective calls-to-action, optimized for both desktop and mobile devices.
- Optimizing your Twitter Ads account with multi-user logins and security settings.
- Campaign setup, editing, analytics, troubleshooting and more. Our Twitter management services cover every aspect of your X advertising efforts.
If your X marketing objectives don’t fit neatly into a defined package, that’s fine. We can custom-quote add-ons, specialized requests and any other variables that may come into play throughout the duration of your campaign.
Engage. Convert. Repeat.
As is the case with all Brafton strategies, if something isn’t working, we fix it. If your strategy is producing stellar results, we re-invest in it. Our services are perfectly calibrated to what works, moment by moment, so you’re not locked into an outdated, ineffective strategy. We utilize real-time Twitter analytics to adapt your X campaigns swiftly.
We remain right alongside you during your campaign and each follower interaction. Our social media marketing agency is dedicated to fostering meaningful connections with your audience. By broadening your X follower base, engaging the right prospects and converting them into closed deals, we optimize every social media touchpoint throughout the customer lifecycle – and then bring those customers back for more. Through effective Twitter marketing campaigns, we turn X followers into loyal customers.
Think of Brafton as a search engine for all your content marketing needs. Send tweet. From SEO services to social media advertising, our digital marketing services cover every aspect of your online presence.
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