Video has come a long way since killing the radio star.
93% of brands acquire customers with video on social media, leveraging social media videos to engage their audience. Video ads are the No. 1 way consumers discover new brands. And 84% of consumers say a brand’s video has convinced them to buy a product or service, especially when it’s a high-quality educational video.
Still think you can compete without video?
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Video Marketing Services:
The Brafton Approach
Let Brafton tell your story. We combine creative expertise with full-service digital marketing capabilities to produce impactful brand videos that showcase your unique identity.
Our team of animators, producers, videographers and editors crafts high-quality content that captures your brand’s personality, emotion and values, helping you stand out and connect with your audience. With tailored video production and strategic distribution across channels, we ensure your message leaves a lasting impression.
What started as a passion for capturing and telling stories has turned into a 15-plus-year career in video marketing. AJ is our Senior Creative Director of Video, responsible for leading our award-winning motion graphic and videography teams. Having worked with large corporations to start-up production companies, AJ brings a diverse set of skills and perspectives when it comes to video content creation that drives results.
Video content marketing comes in many varieties. Our professional video production team has the experience and expertise to tackle your next project. We are your go-to video production company for all your video marketing needs.
Some of the most common types of videos we use in video marketing campaigns or video advertising initiatives include:
ANIMATION SERVICES
Our motion graphics designers synthesize complex ideas and animate them in 2D and 3D formats.
Through animation, you can explain dense, technical software and elaborate product specs with ease, making them an ideal addition to your marketing mix. Animated explainer videos are especially effective educational videos that can engage and inform your audience.
Videos shot on location personalize your message and add a human touch to your brand and its offerings. We partner your brand with expert videographers, producers and creative directors to bring high-quality video production straight to you. Whether you’re producing corporate videos or showcasing your facilities, on-location shoots provide authenticity.
By sourcing on-screen talent, scouting optimal filming sites and shooting live-action interviews, testimonials, demos, promos and more, we “have video, will travel.”
With a full-service, on-site video studio in our Boston headquarters and top industry visionaries behind the camera, we produce videos that make an impact.
Whether you need a product video, web demo, news update or something else, we can deliver. All the resources and expertise your video marketing strategy requires live right here in our studio. For high-quality video content, our studio productions are second to none.
Promote your brand, describe your product and inform your prospects with digestible, step-by-step explainer videos.
Explainers can be animated, live-action, 2D, 3D or hybrid formats that help nurture leads and close deals faster than other content types. Animated explainer videos are particularly effective in simplifying complex ideas.
Sometimes, your customers’ stories are the ones most worth telling.
Leverage our video production team to create video testimonials and case studies that demonstrate real-world success stories and are sure to intrigue potential customers. These marketing tools can significantly enhance brand trust and credibility.
Maximize the value of live events by filming the big moments your audience wants to see.
Trade shows, private events and industry conferences are great for physically interacting with attendees, but the business opportunities don’t end there: Repurpose footage from live events for social videos and post-event follow-ups.
Whiteboard animations are one of the most persuasive types of online video. Present information, educate audiences and illustrate creativity with whiteboard videos.
Our in-house producers and animators combine the best components of live-action talent, narration, custom character illustrations and visual storytelling to communicate your message. As an expert video production company, we specialize in creating engaging whiteboard videos that serve as effective educational tools.
Your script, B-roll and footage isn’t a story until we weave it together into a final cut.
Whether you’re halfway through the editing process, or you haven’t even started, our post-production services can put the finishing touches on your original content and help you tell a story your subscribers will remember. Our video editing services are an essential part of bringing your brand video to life.
Our digital marketing experts can assist in formulating a video distribution and promotion strategy that works to achieve all of these goals.
In addition to housing an expert video production team, we’re a full-service digital marketing agency, offering SEO, social media, editorial, PPC services and more. Whether you are new to video marketing or looking to enhance your existing efforts, our marketing services are designed to help you succeed.
Here are some examples of how our team can ensure each marketing video in your library benefits your bottom line:
Video Ads
Our team scripts, produces, shoots, edits and distributes online video ads that engage audiences, showcase your brand and highlight your products or services. We maximize reach and results by promoting these ads across relevant channels while keeping management efficient.
Video works particularly well on social media, where your target audience can view, share and comment on your videos with just a click. Our social media strategists know how to optimize your YouTube channel along with your accounts on other social media platforms to encourage greater engagement and followership. By leveraging social media video and social videos, we ensure your content reaches the right audience.
Brafton is a full-service digital marketing agency. That means we cover every aspect of your marketing strategy, from planning to execution to analysis. Through our marketing services, we help you integrate video content into your broader marketing campaign, utilizing marketing automation and other tools to maximize impact.
Video marketing makes a difference in every vertical. Whether it’s B2B or B2C, the bottom line is the same: Viewers are consumers, and videos are designed to be consumed without asking too much of your audience.
That means you’ll connect with customers like never before, on their terms and in their preferred format.
Brafton is a full-service digital marketing agency. That means we cover every aspect of your marketing strategy, from planning to execution to analysis. Through our marketing services, we help you integrate video content into your broader marketing campaign, utilizing marketing automation and other tools to maximize impact.
Video marketing makes a difference in every vertical. Whether it’s B2B or B2C, the bottom line is the same: Viewers are consumers, and videos are designed to be consumed without asking too much of your audience.
That means you’ll connect with customers like never before, on their terms and in their preferred format.
Our team scripts, produces, shoots, edits and distributes online video ads that engage audiences, showcase your brand and highlight your products or services. We maximize reach and results by promoting these ads across relevant channels while keeping management efficient.
Video content is as easy to watch as it is to share on social media or embed in a landing page or blog post. It can be consumed across platforms – on desktop or on mobile devices, on Android and iOS, at work or at home. It can convey complex information in a visually compelling and highly entertaining format. For example, animated explainer videos can simplify intricate topics, making them accessible to a wider audience.
This versatility is just partly why 91% of marketers view video as a mainstay in their marketing strategies.
The ROI speaks for itself:
95% of businesses say video helps people better understand their offerings.
87% of marketers say video has helped them increase their traffic.
83% of marketers say video has contributed to lead generation.
89% of marketers report positive video ROI.
More than 55% of consumers say they’ve watched video while shopping in-store.
95% of video marketers say they plan to maintain or increase their spend on video.
At Brafton, we use video at every stage of the sales funnel because it’s the most efficient, effective way to convey messages, illustrate complex ideas, persuade stakeholders and bring your brand to life. We understand that different types of videos serve different purposes. From high-quality educational videos that build brand awareness to engaging social media videos that drive conversions, our video marketing services deliver results.
Video Content Marketing:
Frequently Asked Questions
Any video work that can’t be produced in-house can be outsourced to a video marketing services provider, often an agency. Video marketing services can include any type of video format your company requires, such as corporate videos, brand videos or animated explainer videos, as well as the project management, creative direction and post-production support that ensures your marketing videos are fully optimized and managed end-to-end.
Traditional marketing most commonly refers to physical, non-digital activities that companies use to promote their brand and services. These are often trade shows, print materials or billboards. Video marketing is the use of video as the chief medium of marketing communication, often in the form of an explainer video, video ad, animated video or other type of online-based video. Video marketing leverages digital platforms, including social media marketing and YouTube marketing, to reach a broader audience. Traditional and video marketing can work in tandem with each other as well — videos can be played in the background at trade show booths, for instance.
A video marketing agency has the expertise, bandwidth and access to the tools needed for high-quality video content creation. Professional videos more than a few minutes long and with complex animations or effects can be resource- and cost-prohibitive to produce internally. An agency can do all this and more, ensuring your videos align with a strategic video marketing campaign, are more visually appealing than competitors’ videos and are optimized for multiple distribution and publication forms (website, YouTube, social media, email marketing, etc.).
Brafton’s video marketing services represent just a portion of the services we offer as a full-service content marketing agency. They can be rolled into a more comprehensive marketing package that includes other marketing channels and content types. Videos from Brafton can also be produced on-location, in-house in our studio or from the commercial-quality equipment of our amazing videographers around the world. As a video marketing company, we can execute sophisticated video campaigns for any type of client in any vertical, regardless of size or location. We also report on video success metrics and manage the full process pre- and post-production, utilizing marketing automation tools to streamline the workflow.
The cost of video marketing services varies based on the project scope, video type, length and production teams involved. At Brafton, we offer multiple video tiers to suit many budgets, from affordable, impactful videos to high-production options that elevate your brand messaging and support your goals. Our pricing model is unit-based, with each unit representing $100 of marketing spend.
As a full-service agency, Brafton supports every stage of the video production cycle. Our services include planning and ideation, scripting, preparing interview questions, storyboarding, on-location and studio filming, animation, voiceover, editing and distribution, including multiple cuts for social media and other channels. Our distribution strategies help identify the most effective ways to integrate your video into broader marketing initiatives.
Video creation timelines flex with your project’s demands. A short social clip with minimal edits moves quickly, while a multi-scene live-action or fully animated explainer needs more lead time. Influencing factors include scripting and approvals, on-location or studio filming, motion graphics or animation, voice-over recording and iterative edits. Don’t forget to account for stakeholder feedback and final polishing.
Videos that engage viewers, keep them on the page and solicit social sharing rank higher. And each video you produce increases the number of indexable webpages in search engines, enabling stronger search presence and putting a visual, compelling face to your content.
With the right video strategy, these assets can improve your:
Organic Ranking: Videos embedded in your content will help it outrank competitors’ pages. Search engines favor high-quality videos, thus improving your SEO efforts.
Brand Trust: Your brand can build trust and loyalty with the human touch of video. Corporate videos and brand videos showcase your company’s values and connect with your audience on a deeper level.
Mobile Optimization: Videos optimized for mobile make your content functional across devices. Social media videos and YouTube videos are often consumed on mobile devices, so ensuring they are mobile-friendly is essential.
Customer Loyalty: Explainer videos and tutorials help existing customers maximize the value of your products and services. Educational videos can enhance customer satisfaction and encourage repeat business.
Social Engagement: Followers and subscribers are more likely to share powerful videos. Social videos are a great way to boost engagement and increase your reach on social media platforms.
Conversion: Video content is a way for your brand to reach prospects, qualify leads and convert buyers. Marketing automation tools can track video interactions and help nurture leads through the sales funnel.
Brand Awareness: Media-rich content gets you seen and heard. Using video marketing tools effectively can significantly enhance your brand’s visibility.
Your Vision in Motion, Your Brand in Action
Have an idea? We bring it to life. Not sure where to start? Your dedicated video services team works directly with your company to understand its brand, its vision and its future.
We develop custom video solutions that serve your needs and marketing goals.
