Video SEO Services
Brafton’s video SEO marketing strategies combine premium video content with advanced search engine optimization practices for powerful results.
As social media platforms transition toward video-first channels — including giants like Google and YouTube — and viewer watch times rise significantly, marketers who prioritize video have a unique advantage over business competitors. Incorporating effective video SEO services into your marketing strategy can elevate your brand’s presence. Video marketing is a thriving, ever-expanding avenue for serious ROI and Brafton empowers your brand to capitalize on video SEO at scale. Learn more about our video search engine optimization service today and let us start working on your SEO strategy.
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How Video Impacts SEO
Google’s search engine algorithms, including Google SERP features, are now able to parse through video content and identify key on-screen elements that searchers need to know. Additionally, the on-page elements that surround a video, such as video descriptions, video titles and video tags, play key roles in how the content is crawled, indexed and served to users. Technical SEO practices for video, including optimizing video thumbnails and metadata, are essential for improving video ranking.
There are multiple benefits to using video with search engine optimization in mind, including:
- Building trust and credibility with potential customers through engaging video content and effective content marketing.
- Pushing more clicks and traffic to your site and keeping them there longer — increasing the chance of a conversion, thanks to optimized video descriptions and video titles.
- Promoting more backlinks to your website from other reputable sites through video sharing and social media marketing.
- Gaining added traffic from YouTube views, leveraging YouTube ads and YouTube advertising strategies.
- Reaching more of your target audience and growing your brand awareness across more channels, including social media platforms and YouTube searches.
The longer visitors spend on your website, engaging with your video content, the higher your SEO metric will be, which means you’re going to rank higher on Google searches and attract even more visitors. Utilizing YouTube analytics and SEO tips from our SEO experts can help you understand viewer behavior and improve your overall SEO strategy.
Video SEO Ranking Factors
Video content makes up 82% of internet traffic, which means it can get a little crowded on those online highways. Like any other form of content, your video needs to be optimized for SEO to maximize its potential. Effective YouTube keyword research and understanding YouTube’s algorithm are crucial for video SEO success. Your keyword research is integral to building your video content on YouTube or any other video platform. Just like traditional SEO, marketers should keep certain ranking factors in mind when designing their video strategy. Here are some top ones to consider:
Total video views, which influence your video’s visibility on both YouTube and Google SERP.
Video watch time — a key metric in YouTube’s algorithm for video ranking.
Keyword phrases in video titles, video descriptions, video tags, closed captions, categories and channel pages.
Video length that matches searcher intent and keeps viewers engaged.
User engagement (liking, sharing, commenting, subscribing, clicking) boosts your video’s popularity and search rankings.
YouTube, the world’s largest video hosting platform, is owned by Google, the world’s largest search engine. And Google SERPs directly feature YouTube videos on Page 1, with rich descriptions, links and on-SERP playback. So the connection between high-quality video content and its impact on Google search engine optimization is enormous. Partnering with a professional agency like Brafton ensures that your videos are optimized to rank higher.
Your marketing strategy is incomplete without video — search engines and prospects will take notice. Investing in YouTube SEO services and collaborating with a YouTube SEO expert is a mandatory step to stay ahead of the competition.
Types of Video Content
As with each digital marketing service you utilize, video formats should match the intent and demand of your target audience. That’s why Brafton’s video SEO services span every type, style and presentation of video.
Take a look at what our video marketing services include:
In-Studio
- Interviews or testimonials, optimized with compelling video descriptions and video titles to enhance SEO.
- Video blogs, or vlogs, that incorporate SEO tips and strategies to engage viewers.
- Product demos that highlight your offerings and are tailored for effective video SEO optimization.
Animation
- Animated logos that capture attention and improve brand recognition in social media marketing.
- Web demos that explain complex concepts, optimized for YouTube search and video ranking.
- Motion graphics that enhance your content marketing efforts and engage your audience.
On-Location
- Corporate promos that showcase your brand are optimized by our video SEO experts.
- On-site interviews or testimonials that build trust are enhanced with local SEO techniques.
- Vox pops that capture authentic opinions, benefiting from social media advertising for wider reach.
- Event coverage that highlights your presence, boosted by YouTube advertising strategies.
- Drone footage provides unique perspectives, attracting more viewers and potential customers.
These expert-created videos can help your brand redefine its image, expand its marketing versatility and increase user engagement. Our professional videographers have experience creating engaging content for every industry and audience. We pay close attention to video tags, video thumbnails and other technical SEO elements to enhance visibility. Because we know how important YouTube is in the video content creation universe, we’ll work with you to build a YouTube marketing plan that maximizes every opportunity to build your YouTube SEO. From optimizing video descriptions to leveraging YouTube analytics, we ensure your videos perform at their best.
Video Promotion Services for SEO
SEO is not a static discipline. It requires consistent, deliberate delivery and publication of content that meets customer and prospect expectations. To get the word out, Brafton strategists craft promotions and distribution programs customized to your industry, target audience and most relevant marketing channels.
These off-page video SEO efforts allow you to generate referral traffic, accrue backlinks and engage viewers across the full spectrum of the web. Further, YouTube video SEO requires a unique set of techniques and skills to master. Our team stays up-to-date on YouTube’s algorithm changes to ensure your content remains optimized. Tactics may include:
- Video marketing campaigns via email and social media, utilizing social media advertising to reach a broader audience.
- Supporting video content with other marketing collateral enhances your content marketing strategy.
- Link building campaigns that improve your video ranking on both YouTube and Google’s SERP.
Our YouTube SEO agency offers comprehensive services to boost your online presence.
Optimizing your video marketing also entails marking up the landing pages and hosting platforms where they live or where their YouTube channel or video link is embedded. These on-page video SEO actions may include:
- Using relevant keywords throughout the on-page copy, including a focus on local SEO if applicable.
- Optimizing URL strings, title tags, meta descriptions and video titles for better search visibility.
- Curating video playlists to keep users on the page longer and improve video watch time.
- Encouraging commentary, sharing and linking in captions and narration to boost user engagement and social signals.
Video Content Strategy On-Demand
Because video production can be more cost-prohibitive for certain budgets relative to other marketing assets, it’s important that the final product you receive generates ROI and is put to good use. What services you choose from a YouTube video marketing agency to build your video content will impact the cost of video SEO.
At Brafton, our in-house videographers, animators and producers can handle the entire video creation process from beginning to end, with expert recommendations and industry insights provided along the way.
And you’re not stuck with contract retainers or rigid off-the-shelf video products provided by another video marketing agency. Video SEO services, YouTube SEO services and video optimization are customizable to what you need right at this very moment, with offerings being à la carte or rolling. To optimize your digital marketing with video SEO, cash in on wide-scale trends and consumer habits.
Video content is your ticket to reaching modern audiences, and with the help of our SEO experts, you can ensure your videos are seen by the right people. Utilizing YouTube keyword research and understanding the technical SEO aspects of video, we tailor strategies to boost your video’s performance. Whether it’s YouTube advertising, optimizing for YouTube search or leveraging YouTube analytics to refine your approach, our video SEO services are designed to deliver results.
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